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Apple is pushing its privacy message with a humorous ad that will debut in prime time Thursday and runs through the three weeks of March Madness. 

  • The tagline: "If privacy matters in your life ... It should matter to the phone your life is on."

The ad aims to use relatable moments from daily life to show how naturally inclined we are toward privacy:

  • In one scene, a guy chooses a urinal but then quickly slides down the row when he notices someone else nearby.
  • When a woman catches someone staring at her as she puts on makeup in traffic, she coolly rolls up the window.
  • In a diner, two customers stop talking when the server approaches.

Be smart: Apple sees privacy as a way to differentiate itself from other tech companies, since its business model depends on selling products rather than data.

  • Go deeper: "Apple products are designed to protect your privacy."
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Go deeper

Updated 34 mins ago - World

In photos: Pope Francis spreads message of peace on first trip to Iraq

Iraqis dressed in traditional outfits greet Pope Francis upon his arrival at Erbil airport, the capital of the northern Iraqi Kurdish autonomous region, on March 7. Photo: Safin Hamed/AFP via Getty Images

Pope Francis was on Sunday visiting northern areas of Iraq once held by Islamic State militants.

Why it matters: This is the first-ever papal trip to Iraq. The purpose of Francis' four-day visit is largely intended to reassure the country's Christian minority, who were violently persecuted by ISIS, which controlled the region from 2014-2017.

Cuomo faces fresh misconduct allegations from former aides

New York Gov. Andrew Cuomo during a February press conference in New York City. Photo: Seth Wenig/Pool/AFP via Getty Images

The office of New York Gov. Andrew Cuomo (D) was on Saturday facing fresh accusations of misconduct against his staff, including further allegations of inappropriate behavior against two more women. His office denies the claims.

Driving the news: The Washington Post reported Cuomo allegedly embraced an aide when he led the U.S. Department of Housing and Urban Development and that two male staffers who worked for him in the governor's office accused him of routinely berating them "with explicit language."

In photos: Protesters rally for George Floyd ahead of Derek Chauvin's trial

Chaz Neal, a Redwing community activist, outside the Minnesota Governor's residence during a protest in support of George Floyd in St.Paul, Minnesota, on March 6. Photo: Kerem Yucel/AFP via Getty Images

Dozens of protesters were rallying outside the Minnesota governor's mansion in St Paul Saturday, urging justice for George Floyd ahead of former Minneapolis police officer Derek Chauvin's trial over the 46-year-old's death.

The big picture: Chauvin faces charges for second-degree murder and manslaughter over Floyd's death last May, which ignited massive nationwide and global protests against racism and for police reform. His trial is due to start this Monday, with jury selection procedures.

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