Oct 2, 2018

The era of female marketers

Facebook VP of Global Marketing Solutions Carolyn Everson. Photo: Taylor Hill/FilmMagic

Some of the industry's most well-known and influential marketers today are female executives like GE CMO Linda Boff, Facebook VP of Global Marketing Solutions Carolyn Everson, JPMorgan Chase CMO Kristin Lemkau and Endeavor CMO Bozoma Saint John.

Why it matters: The "Mad Men" stereotype of male-dominated advertising and marketing bosses has long been challenged by women who have risen to become CMOs with personal brands that transcend their employers.

Between the lines: CMOs today are often at the helm of complex decision-making around new-age corporate problems, such as managing corporate tone during a social media crisis or deciding how much a company should leverage new digital technologies with unproven returns on investment for customer acquisitions.

  • Many of the aforementioned women have embraced these challenges, and they are becoming thought leaders because of it.
  • For example, Facebook's Carolyn Everson was the first executive to respond on stage to Facebook's security breach crisis and WhatsApp founder spat Monday. She told Madison Ave. that she wasn't worried — that the breach wouldn't impact ad spend, per Cheddar's Alex Heath.
  • Axios noted last week that GE's Linda Boff is the person pushing GE, a 126-year-old company, to take risks in the way it markets itself.

The big picture: Marketing jobs skew more heavily female than many occupations, but the role of chief executive still skews male.

  • The Association of National Advertisers' "CMO scorecard" this year found that corporate CMO's in the U.S. skew male over female — 55% to 45%, respectively.
  • According to the Bureau of Labor Statistics' 2017 Current Population Survey, 45% of "marketing and sales managers" are women, and 61% of market research analysts and marketing specialists are women, which is high compared to other occupations in STEM, finance and politics.

Go deeper

Dominic Cummings: "I respectfully disagree" that I broke U.K. lockdown rules

Photo: Peter Summers/Getty Images

Dominic Cummings, the top aide to British Prime Minister Boris Johnson, defended himself Monday against allegations that he broke the U.K.'s coronavirus lockdown rules during a Downing Street press conference.

What he said: "I respectfully disagree. The legal rules do not necessarily cover all circumstances, especially the ones I found myself in."

Netanyahu says July 1 deadline for West Bank annexation won't change

Photo: Artur Widak/NurPhoto via Getty Images

Israeli Prime Minister Benjamin Netanyahu said Monday at a Likud Party faction meeting at the Knesset, Israel's parliament, that his July 1 deadline for starting the process of annexation in the West Bank will not change, according to people in attendance.

Why it matters: The White House and the State Department have stressed over the last few weeks that the deadline set by Netanyahu is "not sacred" to the Trump administration — and that any discussion of annexation needs to be in the context of renewed Israeli-Palestinian peace talks.

Trump threatens to move Republican convention from North Carolina if capacity reduced

President Trump on stage during the 2016 Republican National Convention in Ohio. Photo: Bill Clark/CQ Roll Call via Getty Images

President Trump threatened in a series of Monday tweets to move this summer's Republican National Convention from Charlotte if North Carolina's Democratic governor, Roy Cooper, doesn't allow the event to be held at full capacity.

The state of play: Mandy Cohen, the state's health and human services secretary, said last week that the GOP should "plan for the worst" as mass gatherings will be a "very big challenge" if the number of coronavirus cases in the state continues to increase, per NPR.