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Facebook VP of Global Marketing Solutions Carolyn Everson. Photo: Taylor Hill/FilmMagic

Some of the industry's most well-known and influential marketers today are female executives like GE CMO Linda Boff, Facebook VP of Global Marketing Solutions Carolyn Everson, JPMorgan Chase CMO Kristin Lemkau and Endeavor CMO Bozoma Saint John.

Why it matters: The "Mad Men" stereotype of male-dominated advertising and marketing bosses has long been challenged by women who have risen to become CMOs with personal brands that transcend their employers.

Between the lines: CMOs today are often at the helm of complex decision-making around new-age corporate problems, such as managing corporate tone during a social media crisis or deciding how much a company should leverage new digital technologies with unproven returns on investment for customer acquisitions.

  • Many of the aforementioned women have embraced these challenges, and they are becoming thought leaders because of it.
  • For example, Facebook's Carolyn Everson was the first executive to respond on stage to Facebook's security breach crisis and WhatsApp founder spat Monday. She told Madison Ave. that she wasn't worried — that the breach wouldn't impact ad spend, per Cheddar's Alex Heath.
  • Axios noted last week that GE's Linda Boff is the person pushing GE, a 126-year-old company, to take risks in the way it markets itself.

The big picture: Marketing jobs skew more heavily female than many occupations, but the role of chief executive still skews male.

  • The Association of National Advertisers' "CMO scorecard" this year found that corporate CMO's in the U.S. skew male over female — 55% to 45%, respectively.
  • According to the Bureau of Labor Statistics' 2017 Current Population Survey, 45% of "marketing and sales managers" are women, and 61% of market research analysts and marketing specialists are women, which is high compared to other occupations in STEM, finance and politics.

Go deeper

In photos: Protests outside fortified capitols draw only small groups

Armed members of the far-right extremist group the Boogaloo Bois near the Michigan Capitol Building in Lansing on Jan. 17. About 20 protesters showed up, AP notes. Photo: Seth Herald/AFP via Getty Images

Small groups of protesters rallied outside fortified statehouses over the weekend ahead of President-elect Joe Biden's inauguration Wednesday.

The big picture: Some protests attracted armed members of far-right extremist groups but there were no reports of clashes, as had been feared. The National Guard and law enforcement outnumbered demonstrators, as security was heightened around the U.S. to avoid a repeat of the Jan. 6 U.S. Capitol riots, per AP.

6 hours ago - Politics & Policy

Trump to issue at least 100 pardons and commutations before leaving office

Photo: Mandel Ngan/AFP via Getty Images

President Trump plans to issue at least 100 pardons and commutations on his final full day in office Tuesday, sources familiar with the matter told Axios.

Why it matters: This is a continuation of the president's controversial December spree that saw full pardons granted to more than two dozen people — including former Trump campaign chair Paul Manafort, longtime associate Roger Stone and Charles Kushner, the father of Trump's senior adviser and son-in-law, Jared Kushner.

  • The pardons set to be issued before Trump exits the White House will be a mix of criminal justice ones and pardons for people connected to the president, the sources said.
  • CNN first reported this news.

Go deeper: Convicts turn to D.C. fixers for Trump pardons

Schumer's m(aj)ority checklist

Senate Minority Leader Chuck Schumer. Photo: Tasos Katopodis/Getty Images

Capitalizing on the Georgia runoffs, achieving a 50-50 Senate and launching an impeachment trial are weighty to-dos for getting Joe Biden's administration up and running on Day One.

What to watch: A blend of ceremonies, hearings and legal timelines will come into play on Tuesday and Wednesday so Chuck Schumer can actually claim the Senate majority and propel the new president's agenda.