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Facebook announced it will update the way publishers can optimize ads at article level within Instant Articles feature, placing ads more frequently in articles, now up to every 250 words instead every 350 words.

This is a response to publishers that have complained to Facebook that its one-size fits all advertising platform inhibits them from making more money when articles are redistributed.

Why it matters: This is Facebook's way of appeasing some publishers, who are concerned about monetizing scale in the short-term. The problem is, as Facebook knows, that scaling the number of ads so that publishers can continue to monetize scale is a poor way to drive engagement and brand loyalty in the long-run. Facebook knows this, but is adding more frequent and customizable ads to allay the concerns of publishers who have short-term revenue needs.

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Updated 13 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Politics: Americans feel Trump's sickness makes him harder to trustFlorida breaks record for in-person early voting — McConnell urges White House not to strike stimulus deal before election — Republican senators defend Fauci as Trump escalates attacks.
  2. Health: The next wave is gaining steam.
  3. Education: Schools haven't become hotspots — University of Michigan students ordered to shelter-in-place.
  4. World: Ireland moving back into lockdown — Argentina becomes 5th country to report 1 million infections.

Trump threatens to post "60 Minutes" interview early after reportedly walking out

Trump speaks to reporters aboard Air Force One, Oct. 19. Photo: Mandel Ngan/AFP via Getty Images

President Trump tweeted on Tuesday that he was considering posting his interview with CBS' "60 Minutes" prior to airtime in order to show "what a FAKE and BIASED interview" it was, following reports that he abruptly ended the interview after 45 minutes of taping.

Why it matters: Trump has escalated his war on the media in the final stretch of his re-election campaign, calling a Reuters reporter a "criminal" this week for not reporting on corruption allegations about Hunter Biden and disparaging CNN as "dumb b*stards" for the network's ongoing coronavirus coverage.

2 hours ago - Politics & Policy

McConnell urges White House not to strike stimulus deal before election

Senate Majority Leader Mitch McConnell. Photo: Stefani Reynolds/Getty Images

Senate Majority Leader Mitch McConnell (R-Ky.) has urged White House negotiators not to cut a deal with Democrats on new coronavirus stimulus before the election.

Driving the news: McConnell informed Senate Republicans of the move at a closed-door lunch on Tuesday, two people familiar with his remarks tell Axios. McConnell's remarks were first reported by the Washington Post.

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