Noah Berger / AP

Facebook announced last week it will be making an update to reduce "low-quality links" within its News Feed. The company's internal research shows a small group of people routinely share a bulk of links that feature "clickbait, sensationalism and misinformation." The update will de-prioritize these spam-like articles.

Why it matters: The overall effort to clean up the content on Facebook's platform has escalated since the election, following claims that the platform helped perpetuate pro-Trump fake news. While Facebook's business model is based on scale, its vision is to be a driver of social change, which means it needs to balance inclusivity with discretion. Below are a few of the actions the tech giant has taken to align with these goals.

Go deeper: Despite these efforts, many still believe Facebook could do more to respond quickly to user complaints about content and elevate premium content from publishing partners.


  • June 27: Facebook reconfirms their commitment to oppose hate speech by publishing their definition and enforcement policies.
  • June 26: The tech industry (including Facebook, Microsoft, Twitter, and YouTube) came together again to form the Global Internet Forum to Counter Terrorism to make their platforms "hostile to terrorists and violent extremists," promote research, and develop best practices.
  • June 15: In an attempt to counter terrorism online, AI bots and experts joined to review and remove images and language that violated Facebook's policies. They also engaged with partners in the industry as well as across the world to implement anti-hate projects and training.
  • June 5: Facebook's Director of Policy announced they will aim to prevent terrorists from accessing the platform.
  • May 24: The Trending Results page was redesigned to promote diverse content for users after reports of conservative articles being suppressed.
  • May 23: The Global Policy Management department published a post on Facebook's Blog discussing safety and objectivity on the platform, after a week of shocking images from Syria, to highlight the Community Standards held by content reviewers.
  • May 17: Precise algorithms were implemented to reduce clickbait on an individual level. This included tracking exaggerated and misleading headlines and placing them lower in the News Feed.
  • May 10: A rolling update led fewer users to see ads with similar "low-quality web page experiences."
  • April 6: Partnerships were announced to curb the spread of false information on the platform including working with fact-checking organizations and the News Literacy Project. Facebook also helped establish the News Integrity Initiative with the goal of protecting online news readers, and added resources to their Help Center for improving news literacy.
  • January 11: The company launched Facebook Journalism Project, a tool for both journalists and users, to promote media literacy and hinder misinformation campaigns.
  • January 6: Campbell Brown, a former CNN anchor, is hired as a liaison between Facebook and news organizations. Erika Masonhall from NBC later joined the news partnership team.
  • December 15: Four updates were made to users' feeds including new ways to report and flag disputed content, reduce the financial motivation behind clickbait, and rank sensationalist articles lower in feeds.
  • December 5: Facebook announced an industry wide database, including partnerships with Twitter, YouTube, and Microsoft, that tracks and deletes "hashes" or "fingerprints" of potential terrorist content.
  • November 11: The company updated its advertising policies to deter partners from engaging in "ethnic affinity marketing."

Go deeper

Updated 27 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 1 a.m. ET: 31,245,797 — Total deaths: 963,693— Total recoveries: 21,394,593Map.
  2. U.S.: Total confirmed cases as of 1 a.m. ET: 6,856,884 — Total deaths: 199,865 — Total recoveries: 2,615,949 — Total tests: 95,841,281Map.
  3. Health: CDC says it mistakenly published guidance about COVID-19 spreading through air.
  4. Media: Conservative blogger who spread COVID-19 misinformation worked for Fauci's agency.
  5. Politics: House Democrats file legislation to fund government through Dec. 11.
  6. World: U.K. upgrades COVID alert level as Europe sees worrying rise in infections — "The Wake-Up Call" warns the West about the consequences of mishandling a pandemic.

Texas and Louisiana face fresh flood threat from Tropical Storm Beta

Tropical Storm Beta slowly approaching the Texas coast on Monday. Photo: National Weather Service/Twitter

Tropical Storm Beta crossed the Texas coast near the southern end of the Matagorda Peninsula late Monday, the National Hurricane Center said, bringing with it the risk of "life-threatening storm surge" and flooding to parts of Texas and Louisiana.

What's happening: Texas Gov. Greg Abbott (R) made a disaster declaration and Louisiana Gov. John Bel Edwards (D) declared a state of emergency, as the states began feeling the impact of the slow-moving storm — which was causing coastal flooding along the bays near Houston and Galveston in Texas, and the Gulf of Mexico Monday, per the National Weather Service.

Louisville police declare state of emergency as Breonna Taylor decision looms

A demonstrator holds up a sign of Breonna Taylor during a protest in Louisville, Kentucky. Photo: Brandon Bell/Getty Images

The Louisville police chief declared in a memo obtained by news outlets a "state of emergency" for the department on Monday to prepare for Kentucky Attorney General Daniel Cameron's expected announcement on the Breonna Taylor case.

Of note: Louisville has witnessed more than 115 days of protests over the police killing of Taylor, an unarmed Black woman, with calls for all the officers involved to be charged.

Get Axios AM in your inbox

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Subscription failed
Thank you for subscribing!