Aug 17, 2017

Facebook updates video ad-buying options

Noah Berger / AP

Facebook will now let advertisers buy in-stream video ads separate from the News Feed, meaning they can buy in-stream video ads (mid-roll and pre-roll) on Facebook's Audience Network or on Facebook without having to buy News Feed ads. Facebook's Audience Network is a collection of third party apps and sites, like Vice and LittleThings, that have partnered with Facebook to run ads from Facebook advertisers on their properties.

Why it matters: It gives advertisers a lot more flexibility and control on where they can buy video ads, which makes ad campaigns easier to customize to reach certain marketing objectives. This essentially allows advertisers to tell more complex, customizable messages through video.

A good thing to know: Facebook only lets mid-roll ads (ads that show up in the middle of a video) on the Facebook News Feed — not pre-roll, because Facebook is built for video discovery, and people are less likely to engage/discover new videos if there's a pre-roll ad (an ad before the video starts). But off-platform, where people are committed to longer videos and would be wiling to watch an ad to get to their content, pre-roll ads make sense. (You can buy pre-roll or mid-roll ads off of Facebook with this new update.)

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In photos: Trump visits Taj Mahal after massive rally in India

President Trump and First Lady Melania Trump at the Taj Mahal. Photo: Mandel Ngan/AFP via Getty Images

President Trump visited India's Taj Mahal on Monday, hours after telling a massive crowd at a rally in Ahmedabad that he hopes to reach a trade deal with his "true friend" Prime Minister Narendra Modi during his two-day visit to the country.

Why it matters: The countries are forging deeper ties as India’s location, size and economic growth make it the "obvious counterweight to China" for American policymakers.

Go deeperArrowUpdated 10 mins ago - World

Coronavirus stress tests drug industry's dependence on China

A Hong Kong commuter wears a face mask. Photo: Miguel Candela/SOPA Images/LightRocket via Getty Images

It's unclear whether the rapid spread of the novel coronavirus will actually result in prescription drug shortages, but it has undoubtedly highlighted the potential vulnerabilities of having the supply chain for American drugs so dependent on China.

Driving the news: About 150 prescription drugs — including antibiotics, generics and some branded drugs without alternatives — are at risk of shortage if the coronavirus outbreak in China worsens, per two sources familiar with a list of at-risk drugs compiled by the Food and Drug Administration.

Bernie's path to the presidency

Sen. Bernie Sanders speaks yesterday during a rally at Houston University. Photo: Mark Felix/AFP via Getty Images

Lots of Democrats are in full panic that Bernie Sanders will win the nomination and get clobbered in the general election — and bring the party down, too. But the evidence, particularly the polling, doesn't back those doomsday warnings.

Why it matters: Virtually every national and swing state poll shows Sanders tied with or beating President Trump.  And, unlike every rival, he has a huge base of fervent, unshakable supporters he can only grow.