Aug 17, 2017

Facebook updates video ad-buying options

Noah Berger / AP

Facebook will now let advertisers buy in-stream video ads separate from the News Feed, meaning they can buy in-stream video ads (mid-roll and pre-roll) on Facebook's Audience Network or on Facebook without having to buy News Feed ads. Facebook's Audience Network is a collection of third party apps and sites, like Vice and LittleThings, that have partnered with Facebook to run ads from Facebook advertisers on their properties.

Why it matters: It gives advertisers a lot more flexibility and control on where they can buy video ads, which makes ad campaigns easier to customize to reach certain marketing objectives. This essentially allows advertisers to tell more complex, customizable messages through video.

A good thing to know: Facebook only lets mid-roll ads (ads that show up in the middle of a video) on the Facebook News Feed — not pre-roll, because Facebook is built for video discovery, and people are less likely to engage/discover new videos if there's a pre-roll ad (an ad before the video starts). But off-platform, where people are committed to longer videos and would be wiling to watch an ad to get to their content, pre-roll ads make sense. (You can buy pre-roll or mid-roll ads off of Facebook with this new update.)

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Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 12:30 p.m. ET: 5,626,047 — Total deaths: 351,815 — Total recoveries — 2,314,233Map.
  2. U.S.: Total confirmed cases as of 12:30 p.m. ET: 1,684,173 — Total deaths: 99,123 — Total recoveries: 384,902 — Total tested: 14,907,041Map.
  3. Public health: Fauci says data is "really quite evident" against hydroxychloroquine — Nearly half of Americans say someone in their household has delayed medical care.
  4. Tech: Zipline drones deliver masks to hospitals; vaccines could be next
  5. Business: Boeing to lay off 6,770 more U.S. employees.
  6. 🎧 Podcast: Trump vs. Twitter ... vs. Trump.
  7. What should I do? When you can be around others after contracting the coronavirus — Traveling, asthma, dishes, disinfectants and being contagiousMasks, lending books and self-isolatingExercise, laundry, what counts as soap — Pets, moving and personal healthAnswers about the virus from Axios expertsWhat to know about social distancingHow to minimize your risk.
  8. Other resources: CDC on how to avoid the virus, what to do if you get it, the right mask to wear.

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Updated 22 mins ago - Politics & Policy

Live updates: SpaceX to launch historic crewed mission for NASA

The Falcon 9 rocket with a Crew Dragon atop. Photo: SpaceX

SpaceX will attempt to launch NASA astronauts Doug Hurley and Bob Behnken to the International Space Station today.

Why it matters: If all goes well, this launch — expected to happen at 4:33 p.m. ET — will mark the first time a private company has successfully launched people to orbit and the first crewed, orbital rocket launch from the U.S. in 9 years.

Follow along below for live coverage...

Pompeo tells Congress Hong Kong is no longer autonomous from China

Photo: Nicholas Kamm/Pool/AFP via Getty Images

Secretary of State Mike Pompeo said in a statement Wednesday that he has certified to Congress that Hong Kong is no longer autonomous from China and does not warrant special treatment under U.S. law.

Why it matters: Revoking Hong Kong's special status would hasten its economic and financial decline, already set in motion by China's growing political grip on the city. The preferential status that the U.S. has long granted Hong Kong has made the city a top U.S. trading partner.

Go deeper (1 min. read)ArrowUpdated 52 mins ago - World