Noah Berger / AP

Facebook will now let advertisers buy in-stream video ads separate from the News Feed, meaning they can buy in-stream video ads (mid-roll and pre-roll) on Facebook's Audience Network or on Facebook without having to buy News Feed ads. Facebook's Audience Network is a collection of third party apps and sites, like Vice and LittleThings, that have partnered with Facebook to run ads from Facebook advertisers on their properties.

Why it matters: It gives advertisers a lot more flexibility and control on where they can buy video ads, which makes ad campaigns easier to customize to reach certain marketing objectives. This essentially allows advertisers to tell more complex, customizable messages through video.

A good thing to know: Facebook only lets mid-roll ads (ads that show up in the middle of a video) on the Facebook News Feed — not pre-roll, because Facebook is built for video discovery, and people are less likely to engage/discover new videos if there's a pre-roll ad (an ad before the video starts). But off-platform, where people are committed to longer videos and would be wiling to watch an ad to get to their content, pre-roll ads make sense. (You can buy pre-roll or mid-roll ads off of Facebook with this new update.)

Go deeper

15 mins ago - Health

At least 48 local public health leaders have quit or been fired during pandemic

Former California public health director Dr. Sonia Angell on Feb. 27 in Sacramento, California. Photo: Justin Sullivan/Getty Images

At least 48 local and state-level public health leaders have retired, resigned or been fired across 23 states since April, according to a review by the AP and Kaiser Health News.

Driving the news: California public health director Dr. Sonia Angell resigned on Sunday without explanation, a few days after the state fixed a delay in reporting coronavirus test results that had affected reopenings for schools and businesses, AP reports.

House will not hold votes until Sept. 14 unless stimulus deal is reached

Photo: Mandel Ngan/AFP via Getty Images

House Majority Leader Steny Hoyer (D-Md.) announced Monday that the House will not hold any floor votes until Sept. 14, though members will remain on 24-hour notice to return to Washington in case a deal on coronavirus stimulus is reached.

Why it matters: Democrats and the Trump administration remain deadlocked and have not met since negotiations broke down without a deal on Friday.

Updated 58 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Annelise Capossela/Axios

  1. Global: Total confirmed cases as of 3 p.m. ET: 19,936,547 — Total deaths: 732,467 — Total recoveries — 12,144,510Map.
  2. U.S.: Total confirmed cases as of 3 p.m. ET: 5,063,770 — Total deaths: 163,156 — Total recoveries: 1,656,864 — Total tests: 61,792,571Map.
  3. Business: Richer Americans are more comfortable eating out.
  4. Public health: How America can do smarter testing.
  5. Sports: The cost of kids losing gym class — College football is on the brink.
  6. World: Europe's CDC recommends new restrictions amid "true resurgence in cases."