Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Stay on top of the latest market trends

Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Facebook announced Thursday they have begun testing mid-roll video ads, akin to TV commercials, in a series of formats, that all have major implications for how the tech giant plans to expand into a TV-like business.

  • Facebook has begun testing ad breaks for videos longer than 90-seconds on their platform. The ads will also be available for video content on Facebook's Audience Network, which is an extension of eyeballs across other websites and apps.
  • Facebook also announced they are expanding ad breaks to more publishers on Facebook Live. Publishers can now take 20-second ad breaks with the click of a button after 4 minutes of being live. They can take additional ad breaks every five minutes.
  • Lastly, Facebook is testing ad breaks in their on-demand video tab that is aimed to house premium content.

Why it matters:

  • Facebook's looking more like TV: Testing mid-roll ads on its on-demand platform brings Facebook one-step closer to creating an in-app television-like experience, in which they hope to steal TV ad dollars. Facebook accounted a TV-like cable box top app earlier this month, which will likely be monetized the same way.
  • Publishers will finally get paid: For the first time, publishers will be able to take a cut from video ads. Facebook said last year that its users watch 100 million hours of video per day, with a large portion coming from publishers who previously couldn't monetize their content. Facebook announced earlier this year that it would cease paying publishers to create Facebook Live video, which has many publishers saying they may abandon the platform altogether, unless a new monetization plan was introduced.
  • Quality control for Facebook: This is part of Facebook's push to control the quality of their content. Mid-roll ads will also encourage publishers to create longer video (more than 90 seconds) and better videos. The ads will only be played after a viewer views a video for at least 20 seconds.

Go deeper

55 mins ago - World

Scottish first minister vows independence referendum after election win

Scotland's First Minister and leader of the Scottish National Party, Nicola Sturgeon, reacts after being declared the winner of the Glasgow Southside seat at Glasgow counting centre in the Emirates Arena in Glasgow on Friday. Photo: Andy Buchanan /AFP via Getty Images

Scotland's First Minister Nicola Sturgeon announced plans Saturday for a second independence referendum once the pandemic has abated following the country's parliamentary elections.

The big picture: Sturgeon's Scottish National Party won 64 seats, one seat short of an outright majority in the 129-seat Parliament. But most seats went to pro-independence parties.

4 hours ago - World

India records its deadliest day of the pandemic

A health worker moving an oxygen cylinder in a coronavirus ward of a hospital in New Delhi on May 8. Photo: Raj K Raj/Hindustan Times via Getty Images

India saw its deadliest day of the pandemic yet with more than 4,180 confirmed COVID-19 deaths reported Saturday.

Why it matters: The country has recorded more than 21.8 million coronavirus cases and 238,270 deaths since the pandemic began. The true numbers, however, are likely much higher, experts say, as the country battles a continued surge in cases that has left hospitals and health workers overwhelmed.

Updated 4 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Annelise Capossela/Axios

  1. Health: The end of quarantine — CDC updates guidance on airborne COVID-19.
  2. Politics: Oklahoma secures $2.6 million refund for hydroxychloroquine purchase — Why Biden's latest vaccine goal is his hardest yet.
  3. Vaccines: Pfizer begins application for full FDA approval of COVID-19 vaccine — Moderna says its COVID booster shot shows promise against variants.
  4. Economy: U.S. adds just 266,000 jobs in April, far below expectations.
  5. World: Asia faces massive new COVID surgeIndia records its deadliest day of the pandemic.
  6. Variant tracker: Where different strains are spreading.