Facebook announced Thursday they have begun testing mid-roll video ads, akin to TV commercials, in a series of formats, that all have major implications for how the tech giant plans to expand into a TV-like business.
- Facebook has begun testing ad breaks for videos longer than 90-seconds on their platform. The ads will also be available for video content on Facebook's Audience Network, which is an extension of eyeballs across other websites and apps.
- Facebook also announced they are expanding ad breaks to more publishers on Facebook Live. Publishers can now take 20-second ad breaks with the click of a button after 4 minutes of being live. They can take additional ad breaks every five minutes.
- Lastly, Facebook is testing ad breaks in their on-demand video tab that is aimed to house premium content.