Facebook pledges to train a million small business owners
Photo illustration: Jaap Arriens/NurPhoto via Getty Images
To train 1 million people and small businesses owners by 2020, Facebook says it will expand its in-person training programs, like Community Boost, create more local partnerships, and build more eLearning resources.
Why it matters: Facebook says it's trying to close the skills gap. Small businesses are also an important part of its advertising community and platform. Facebook's main app has roughly 6 million advertisers and Instagram has over 2 million.
How it works:
- Facebook will expand in-person training programs to more cities, including its in-person digital training program, Community Boost, which works with local businesses to provide digital skills and training for people in need of work, entrepreneurs, small businesses and non-profits.
- Facebook will form more community college partnerships to create new Digital Marketing Certificate programs.
- Facebook will double down on eLearning resources, like its free "Blueptin" elearning program available in 14 languages.
- Facebook will bring its "Learn with Facebook" program to the US from Germany and India. It's a free online training resource to equip people with new digital skills, outside of just digital advertising.