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clasesdeperiodismo

Facebook is developing a video app for television-like content, The Wall Street Journal reports. The app will stream content from Apple TV, as well as other over-the-top (OTT) content providers. According to the Journal, Facebook is also in talks with media companies to license long-form programming.

Video-first transition: The introduction of streaming app that supports long-form content is the latest, and potentially biggest, stride in a series of steps Facebook has taken to position itself as a video-first platform. The new franchise will will make streaming content available on set-top box TV sets so that the streaming experience would mimic that of other OTT platforms, like Netflix and Hulu.

A crowded space: Youtube, Amazon and Netflix have all invested millions of dollars on long-form content and content licensing models and in October Snapchat announced it was moving from a revenue-sharing model towards a content-licensing model.

Why it matters: Facebook said last summer that its main advertising platform, the newsfeed, is running out of advertising inventory. To increase revenue, they introduced new video features and began testing video mid-roll ads and Instagram story ads. While these features could help Facebook combat what is supposed to be a slow growth year, a long-term content licensing strategy will present a more sustained approach to capturing part of the $70 billion TV ad market.

One interesting thing: The Journal reports that Facebook's new TV-like app will eventually sell ads against the content it distributes. Its competitors, like Netflix, make money from subscriptions. It's also ironic that Facebook is potentially planning to monetize this way, because the tech giant repeatedly avoided pre-roll ads on their Facebook platform to avoid user drop-off.

Go deeper

Updated 4 mins ago - Health

CDC: Vaccinated people in COVID hotspots should resume wearing masks

CDC director Rochelle Walensky and top infectious disease expert Anthony Fauci at a Senate HELP committee hearing. Photo: J. Scott Applewhite-Pool/Getty Images

The Centers for Disease Control and Prevention issued updated guidance on Tuesday recommending that vaccinated people wear masks in indoor, public settings if they are in parts of the U.S. with substantial to high transmission, among other circumstances.

Why it matters: The guidance, a reversal from recommendations made two months ago, comes as the Delta variant continues to drive up case rates across the country. Millions of people in the U.S. — either by choice or who are ineligible — remain unvaccinated and at risk of serious infection.

The Olympics medal count

Data: International Olympic Committee; Chart: Connor Rothschild/Axios
Bryan Walsh, author of Future
1 hour ago - Politics & Policy

U.S. students fell 4 to 5 months behind during pandemic

An empty classroom in Pinole, Calif. Photo: David Paul Morris/Bloomberg via Getty Images

Elementary school students in the U.S. ended the school year four to five months behind their expected level of academic achievement, according to a new report.

Why it matters: Months of school closures and often inferior remote education eroded what schoolchildren would have learned since the pandemic began, and caused some to go backwards.