Facebook slashes outdated ad metrics in bid for transparency
Facebook is introducing new labels on some of its advertising metrics and removing some outdated ones. The company is also launching a program to help educate marketers more broadly about measurement.
Why it matters: Facebook has been making efforts to increase transparency around metrics, including agreeing to an industry audit, in light multiple instances of inflating metrics over the past few years. The industry has generally been putting pressure on "walled gardens," or tech firms, to be more transparent about their data and metrics.