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Facebook's archive of political ads is now live

Mark Zuckerberg closeup
Mark Zuckerberg testifying before Congress earlier this year. Photo: Chip Somodevilla/Getty Images

Facebook turned on its new political ad transparency regime on Thursday.

Why it matters: After the 2016 election manipulation scandal, Facebook's efforts to police ads on its platform will be closely watched ahead of the midterms. In a call with reporters, the company indicated it's paying close attention to developments regarding political ad regulation.