Sign up for our daily briefing

Make your busy days simpler with the Axios AM and PM newsletters. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to the Axios Closer newsletter for insights into the day’s business news and trends and why they matter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios Pro Rata

Dive into the world of dealmakers across VC, PE and M&A with Axios Pro Rata. Delivered daily to your inbox by Dan Primack and Kia Kokalitcheva.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with the Axios Sports newsletter. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with the Axios Des Moines newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with the Axios Tampa Bay newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Nashville news?

Get a daily digest of the most important stories affecting your hometown with the Axios Nashville newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Columbus news?

Get a daily digest of the most important stories affecting your hometown with the Axios Columbus newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Dallas news?

Get a daily digest of the most important stories affecting your hometown with the Axios Dallas newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Austin news?

Get a daily digest of the most important stories affecting your hometown with the Axios Austin newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Atlanta news?

Get a daily digest of the most important stories affecting your hometown with the Axios Atlanta newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Philadelphia news?

Get a daily digest of the most important stories affecting your hometown with the Axios Philadelphia newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Chicago news?

Get a daily digest of the most important stories affecting your hometown with the Axios Chicago newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios NW Arkansas

Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top DC news?

Get a daily digest of the most important stories affecting your hometown with the Axios DC newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Facebook's VP of global news partnerships Campbell Brown. Photo by Drew Angerer/Getty Images

Facebook is looking to introduce more news products for its News Tab in coming months, including more curated collections around big events and breaking news, its VP of global news partnerships Campbell Brown told Axios.

Why it matters: The News Tab, a separate destination for news on Facebook from publishers selected by the tech giant, has helped the company address regulatory scrutiny that it doesn't do enough to combat misinformation.

  • Asked if the build-out of the News Tab two years ago was done to address regulatory concerns, Brown said, "I do think there's value in having a destination for news and that was certainly part of our motivation."

Details: The News Tab is live in the U.S., U.K., Australia and Germany, with other English-speaking countries in consideration.

  • "I would love to do a big push into Latin America and do Spanish-language in U.S. as well," Brown said. Brown noted the regulatory climate in each country is considered when launching News Tab in new places.

By the numbers: According to new data provided to Axios, Facebook says the News Tab now contributes to over 30% of overall Facebook news link referral traffic for U.S., U.K. and German publishers included in the tab. 

  • Brown says that the majority (88%) of referral traffic for news publishers from Facebook News in the U.S., U.K. and Germany are from people who don't follow those pages already — which is 1.8 times higher than the referral traffic rate that publishers can expect to get from Facebook's News Feed.

Publishers Axios has spoken to say Facebook News Tab has so far been a more reliable source of traffic than the News Feed.

  • A BuzzFeed spokesperson said the company was "pleased with program" and confirmed that it signed HuffPost on to be a part of its News Tab partnership earlier this year. "We appreciate the fact that Facebook is recognizing the value of quality journalism and paying to run it on their platform," they said.

Yes, but: It's unclear if and how Facebook will continue funding publishers for their work.

  • “We’re examining what that looks like," a spokesperson said. "We’re taking a look at how the product has evolved since launch and how partners have or have not benefited from it. We’ll be taking that into account to drive more mutually beneficial outcomes for our users and our partners as we move forward.”

The big picture: Facebook for years was hesitant to lean into news curation, with its chief operating officer Sheryl Sandberg saying in 2017 "we don't hire journalists."

  • But today, the company leans on people with editorial backgrounds to curate products in its News Tab in addition to using algorithms.
  • Brown said that's helped to repair its relationship with publishers who have previously felt bait and switched by News Feed algorithm changes.
  • "Part of our intent when we launched Facebook News was to try to bring some consistency and predictability to news publishers," she said.

What's next: The company has been testing new curation models around big events such as the 9/11 anniversary and the Emmy Awards. It's also experimenting with new types of content for the News Tab, like local alerts, video, quizzes and cluster-based collections, to curated news hubs.

  • Soon it will begin including content from its Bulletin newsletter program writers into its news products within the News Tab. Brown says Bulletin, which has over 100 writers, will soon expand globally.

Go deeper

Jan 11, 2022 - Economy & Business

Media experts sound alarm on rise of paywalled content

Illustration: Sarah Grillo/Axios

It’s a bull market for media companies targeting high-end readers, with Justin Smith and Ben Smith joining the likes of Puck, Air Mail, The Information, Axios, Punchbowl News, and others targeting influential, wealthy individuals with new digital publications.

Why it matters: "In this commercial environment, quality is being supported by paying audiences," said Rodney Benson, chair of NYU's Department of Media, Culture, and Communication. "Obviously, long-term, this is going to have tremendously negative civic effects."

Kate Marino, author of Markets
55 mins ago - Economy & Business

Omicron outbreaks were bad for business in January

Data: New York Federal Reserve Bank; Chart: Axios Visuals

Emerging anecdotal evidence shows just how hard the recent rise in COVID-19 cases hit businesses in early January — but that hasn't hurt some business leaders’ longer-term views on their companies' prospects.

Why it matters: Increasingly, the economic recovery has come in fits and starts that move in tandem with new peaks in cases. Look no further than the thousands of cancelled flights and shuttered Broadway theaters in the wake of the Omicron variant's spread over the last few months.

Tina Reed, author of Vitals
1 hour ago - Health

The shifting definition of fully vaccinated

Illustration: Sarah Grillo/Axios

The definition of what it means to be "fully vaccinated" is evolving even as the CDC has remained careful not to officially change it.

Why it matters: CDC officials have been balancing the job of convincing Americans who've already gotten two doses of the importance of boosters with getting many Americans who still need their first doses to get their shots at all.