Facebook is launching a "Facebook Creator app" on IOS and, soon, Android to help social media influencers create more content and connect with their fans. The app will allow users to access exclusive tools that make live broadcasts easier and more personalized. It will include access to analytics about pages, videos and fans, as well as a "Community" tab that will let users connect with fans in a centralized commenting space across Facebook, Instagram and Messenger.
Why it matters: YouTube, owned by Alphabet, is considered one of the most lucrative platforms for social media influencers. This is Facebook's way of increasing opportunities for them to bring their communities to Facebook-owned properties.