Facebook announced Wednesday a new initiative to partner their engineers with German news organization BILD's to test offering free subscription trials to engaged readers from within their Instant Article platform.

The tech giant also confirmed a story first reported by Recode Monday that they are exploring a new video ad format:

  • Short ads in videos at least 90-seconds long.
  • Will share 55 cents to every dollar with their publishing partners.

Why it matters: News companies have realized that tech companies, primarily Google and Facebook, are gobbling up the bulk of their ad revenues. These are ways for news publishers to partner with these platforms to make money, rather than fighting a growing trend.

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Dion Rabouin, author of Markets
1 hour ago - Economy & Business

Coronavirus surge is sinking consumer confidence

Data: Hamilton Place Strategies, CivicScience; Chart: Axios Visuals

The rise in coronavirus cases in certain parts of the U.S. is stunting confidence across the country, a crop of new reports show.

Driving the news: After stalling during the previous two-week period, overall economic sentiment declined for the first time in two months, according to the Economic Sentiment Index, a biweekly survey from data firm CivicScience and Hamilton Place Strategies (HPS).

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Politics: Obama: Trump is "jealous of COVID's media coverage."
  2. Health: Mask mandates help control the rise in coronavirus hospitalizations. Hospitals face a crush.
  3. Business: Coronavirus testing is a windfall. Winter threat spurs new surge of startup activity.
  4. Media: Pandemic causes TV providers to lose the most subscribers ever.
  5. World: Putin mandates face masks.

The GOP's monstrous math problem

Illustration: Sarah Grillo/Axios

Republicans, win or lose next week, face a big — and growing — math problem.

The state of play: They're relying almost exclusively on a shrinking demographic (white men), living in shrinking areas (small, rural towns), creating a reliance on people with shrinking incomes (white workers without college degrees) to survive.