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CrowdTangle is a social monitoring platform that news organizations and companies can use to see what internet content is quickly gaining traction and going viral. Facebook offered free access to CrowdTangle to newsrooms earlier this year as a part of it's Facebook Journalism Project initiative to improve its relationship with publishers.

Why it matters: For publishers looking to capitalize on viral content, the metrics allow publishers to understand and analyze which pages and shares are driving views, something not previously offered to publishers who could only access top level metrics.

As a part of this rollout, Facebook is introducing a new video metric into its ecosystem: the the number of video views that are generated when a page shares someone else's video. This will be especially helpful in helping publishers understand which pages drive the most video engagement, although presumably the pages with the most shares will be the ones with the largest audiences.

Go deeper

21 mins ago - Politics & Policy

Trump leaves White House for the final time

President Trump took off on Marine One at 8:17 a.m on Wednesday morning, departing the White House for the last time, en route to Florida.

The big picture: Trump's final hours will be marked by snubbing his successor and granting pardons to many of his allies who have been swept up in corruption scandals.

Inauguration Day dashboard

Screenshot: Fox News

President Trump has left the White House en route to a farewell event at Andrews Air Force Base, kicking off the day that will culminate with President-elect Joe Biden taking office.

What's next: The inaugural celebration for young Americans is being livestreamed, starting at 10am.

Dion Rabouin, author of Markets
1 hour ago - Economy & Business

Janet Yellen said all the right things to reassure the markets

Illustration: Aïda Amer/Axios

Treasury Secretary nominee and former Fed chair Janet Yellen's confirmation hearing before the Senate Finance Committee on Tuesday showed markets just what they can expect from the administration of President-elect Joe Biden: more of what they got under President Trump — at least for now.

What it means: Investors and big companies reaped the benefits of ultralow U.S. interest rates and low taxes for most of Trump's term as well as significant increases in government spending, even before the coronavirus pandemic.

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