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Per Reuters, Facebook is reportedly in talks with Major League Baseball to live stream one game per week in the upcoming season.

What's in it for MLB? Baseball's TV audience skews older than any sport in America. A streaming deal with Facebook extends MLB's reach to a younger generation, which has steadily become less engaged in America's favorite pastime. Per Nielsen, over 80% of those interacting with TV on Facebook are millennials and Gen. X.

What's in it for Facebook? Even though Facebook has been pursuing sports live streaming contracts for months with the NBA and others, Twitter still maintains the lucrative NFL contract to livestream Thursday night games on their platform. An MLB deal to stream games weekly would be the largest American livestreaming sports deal for Facebook.

Why it matters: Social networks are going after sports deals because unlike most TV content, sports are still viewed live. Additionally, 58% of TV viewers use Facebook as a second-screen while watching TV, per Nielsen. For Facebook, Twitter, Snapchat and others, pulling TV content onto their platform keeps audiences engaged on their platform longer.

Go deeper

DHS warns of "heightened threat" because of domestic extremism

Supporters of former President Trump protest inside the U.S. Capitol on Jan. 6. Photo: Roberto Schmidt/AFP via Getty Images

The Department of Homeland Security on Wednesday issued an advisory warning of a "heightened threat environment" in the U.S. because of "ideologically-motivated violent extremists."

Why it matters: DHS believes the threat of violence will persist for "weeks" following President Biden's inauguration. The extremists include those who opposed the presidential transition, people spurred by "grievances fueled by false narratives" and "anger over COVID-19 restrictions ... and police use of force[.]"

OIG: HHS misused millions of dollars intended for public health threats

Vaccine vials. Photo: Punit Paranjpe/AFP via Getty Images

The U.S. Office of Special Counsel alerted the White House and Congress on Wednesday of an investigation that found the Department of Health and Human Services misused millions of dollars that were budgeted for vaccine research and public health emergencies for Ebola, Zika and now the COVID-19 pandemic.

Why it matters: The more than 200-page investigation corroborated claims from a whistleblower, showing the agency's violation of the Purpose Statute spanned both the Obama and Trump administrations and paid for unrelated projects like salaries, news subscriptions and the removal of office furniture.

John Kerry: U.S.-China climate cooperation is a "critical standalone issue"

President Biden's special climate envoy John Kerry said Wednesday that the U.S. must deal with China on climate change as a "critical standalone issue," but stressed that confronting Beijing's human rights and trade abuses "will never be traded" for climate cooperation.

Why it matters: The last few years have brought about a bipartisan consensus on the threat posed by China. But as the largest emitter of greenhouse gases, China will be a vital player if the world is going to come close to reining in emissions on the scale needed to meet the Paris Agreement goals of limiting warming to 2°C above pre-industrial levels.