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Facebook and Google are already facing GDPR complaints

Photo: Maciej Luczniewski/NurPhoto via Getty Images

Just hours after Europe's new online privacy policy went into effect, Facebook and Google are already facing their first complaints, filed by none other than European privacy advocate Max Schrems.

Why it matters: Schrems, via a non-profit, has filed complaints against Facebook, Instagram, WhatsApp, and Google's Android on behalf of unnamed individuals, arguing the companies are violating the GDPR through their "all or nothing" user consent prompts.