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Screengrab via Facebook

After promising tests in Australia and Thailand, Facebook says it's expanding its beta ad product within Messenger globally.

Why it's a big deal: With this update, Facebook has granted advertisers access to 1.2 billion people that couldn't be targeted directly in the app before. (Messenger user data has been a part of Facebook's audience network for years, but could only be used as a part of larger network-wide buys on Facebook or Instagram outside of those two countries.)

Will it get creepy? Facebook product manager Ted Helwick told AdWeek's Marty Swant that the company doesn't plan on reading its users' messages to better target ads, as Google did for Gmail. Rather, Messenger ads will be targeted through audience data, the same way Instagram and Facebook ads are targeted.

What's in it for Facebook? More ad dollars — yes, even more. Although Facebook is expected to take nearly 20% of all U.S. digital dollars this year, executives have warned investors that ad revenue is expected to come down meaningfully this year because of a reduced ad load.

Go deeper

Updated 2 hours ago - World

North Korea claims latest missile test new weapon launched from submarine

North Korean state media claims the country's military fired this missile on Tuesday. Photo: Korean Central News Agency

North Korean state media announced that a detected ballistic missile launch off its east coast on Tuesday was a newly developed weapon test-fired from a submarine.

Why it matters: Pyongyang's latest in a series of recent missile launches into the sea happened hours after U.S. officials emphasized their commitment to restart negotiations on North Korea's nuclear weapons program, which have stalled since talks broke down during the Trump administration, AP notes.

4 hours ago - Politics & Policy

Manchin's massive means test

Illustration: Aïda Amer/Axios

Sen. Joe Manchin (D-W.Va.) is offering progressives a trade: He'll vote for their cherished social programs if they accept strict income caps for the recipients, people familiar with the matter tell Axios.

Why it matters: Manchin’s plan to use so-called means-testing for everything from paid family medical leave to elder and disabled care would drastically shrink the size and scope of the programs. It also would bring a key moderate vote to the progressive cause.

The China whisperer

Nick Burns. Photo: Chen Mengtong/China News Service via Getty Images

President Biden's nominee for ambassador to China will face aggressive questioning Wednesday about the most important, and potentially perilous, bilateral relationship in the world.

Why it matters: While Nick Burns is an experienced diplomat with support on both sides of the aisle, lawmakers want to use his confirmation hearing to force the administration into some tough positions on China.

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