Jul 11, 2017

Facebook expands advertising within Messenger app globally

Screengrab via Facebook

After promising tests in Australia and Thailand, Facebook says it's expanding its beta ad product within Messenger globally.

Why it's a big deal: With this update, Facebook has granted advertisers access to 1.2 billion people that couldn't be targeted directly in the app before. (Messenger user data has been a part of Facebook's audience network for years, but could only be used as a part of larger network-wide buys on Facebook or Instagram outside of those two countries.)

Will it get creepy? Facebook product manager Ted Helwick told AdWeek's Marty Swant that the company doesn't plan on reading its users' messages to better target ads, as Google did for Gmail. Rather, Messenger ads will be targeted through audience data, the same way Instagram and Facebook ads are targeted.

What's in it for Facebook? More ad dollars — yes, even more. Although Facebook is expected to take nearly 20% of all U.S. digital dollars this year, executives have warned investors that ad revenue is expected to come down meaningfully this year because of a reduced ad load.

Go deeper

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 7 p.m. ET: 1,414,738 — Total deaths: 81,259 — Total recoveries: 298,642Map.
  2. U.S.: Total confirmed cases as of 7 p.m. ET: 387,547 — Total deaths: 12,291 — Total recoveries: 20,395Map.
  3. Federal government latest: Acting Navy secretary resigns over handling of virus-infected ship — Trump removes watchdog overseeing rollout of $2 trillion coronavirus bill.
  4. Business latest: America's food heroes in times of the coronavirus crisis. Even when the economy comes back to life, huge questions for airlines will remain.
  5. World latest: China reopens Wuhan after 10-week coronavirus lockdown.
  6. Wisconsin primary in photos: Thousands gathered to cast ballots in-person during the height of the coronavirus crisis in the U.S.
  7. 1 Olympics thing: About 6,500 athletes who qualified for the Tokyo Games will keep their spots in 2021.
  8. What should I do? Pets, moving and personal healthAnswers about the virus from Axios expertsWhat to know about social distancingQ&A: Minimizing your coronavirus risk.
  9. Other resources: CDC on how to avoid the virus, what to do if you get it.

Subscribe to Mike Allen's Axios AM to follow our coronavirus coverage each morning from your inbox.

Airline industry braces for a forever-changed world

Illustration: Sarah Grillo/Axios

The airline industry got a $58 billion lifeline in the coronavirus federal aid package. But the path is unclear for these companies, whose operations and prospects will be forever changed by the global pandemic.

Why it matters: People may want to minimize travel for the foreseeable future. Investors, analysts and industry watchers are trying to determine how much airlines will need to spend — and how much more in lost revenue they'll see — while they adapt to the new reality.

Trump denies seeing Navarro memos warning about toll of coronavirus

President Trump said at a press briefing Tuesday that he "didn't see" memos from his trade adviser Peter Navarro warning in January and February that the coronavirus crisis could kill more than half a million Americans and cost close to $6 trillion.

Why it matters: Trump insisted that despite not seeing the memos, he did "more or less" what Navarro suggested by banning non-U.S. citizens from traveling from China effective Feb. 2.