Nov 29, 2017

Facebook disabling "multicultural affinity" group advertising tool

Chief Operating Officer of Facebook, Sheryl Sandberg. Photo: Thibault Camus / AP

Facebook COO Sheryl Sandberg said in a letter today to Congressional Black Caucus chairman Cedric Richmond that it is disabling a tool that allows advertisers to exclude “multicultural affinity" segments from their audiences. She also declared that Facebook is "determined to do better" on multicultural marketing.

Why it matters: Rep. Robin Kelly said in a press release earlier this month that Facebook's "Ethnic Affinity" advertising option makes Facebook "complicit in promoting restrictive housing practices." Sandberg said in her letter that Facebook would strengthen policies to prohibit discriminatory advertising, and that until Facebook can "better ensure that our tools will not be used inappropriately," the tool is being disabled.

  • The "multicultural affinity" groups are groups of people "whose activities on Facebook suggest they may be interested in ads related to the African American, Hispanic American, or Asian American communities," per Sandberg's letter.
  • Rep. Kelly called Facebook's decision "a positive step forward," and said she will "continue watching the issue closely."
  • Rob Goldman, Vice President, Ads Growth & Solutions, said in a statement: "People, businesses and organizations around the world use Facebook to advertise. It's important we make sure they use our tools responsibly. And a key part of this is working to stop ads that discriminate against people. We have guidelines to prevent this and other types of abuse, and we've strengthened how we enforce those guidelines over the years. We've also made mistakes and learned from them. ProPublica recently found that safeguards we put in place earlier this year were not as comprehensive as they should have been. This was a failure in our enforcement. We must do better."
  • Goldman outlined several steps Facebook is taking, including a review of the "exclusion" ability for advertisers, making it easier for people to report violations of ad guidelines, and more.

Go deeper

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 9 p.m. ET: 1,014,673 — Total deaths: 52,973 — Total recoveries: 210,335Map.
  2. U.S.: Total confirmed cases as of 9 p.m. ET: 244,678 — Total deaths: 5,911 — Total recoveries: 9,058Map.
  3. 2020 updates: The Democratic National Committee said its July convention will be postponed until August because of the coronavirus. A federal judge declined to delay Wisconsin's April 7 primary election.
  4. Jobs latest: Coronavirus unemployment numbers are like a natural disaster hitting every state.
  5. Public health latest: Anthony Fauci called for a nationwide stay-at-home order. FDA allows blood donations from gay men after 3-month waiting period, citing "urgent need."
  6. Business latest: Treasury Secretary Steven Mnuchin said oil companies are eligible for aid from new lending programs the Federal Reserve is setting up, but not direct loans from his department.
  7. U.S.S. Theodore Roosevelt: Navy removes captain of aircraft carrier who sounded alarm about coronavirus.
  8. 1 future thing: In developing countries, consequences of COVID-19 could be deeper and far more difficult to recover from.
  9. What should I do? Answers about the virus from Axios expertsWhat to know about social distancingQ&A: Minimizing your coronavirus risk.
  10. Other resources: CDC on how to avoid the virus, what to do if you get it.

Subscribe to Mike Allen's Axios AM to follow our coronavirus coverage each morning from your inbox.

CNN: Fauci says U.S. should issue nationwide stay-at-home order

Dr. Anthony Fauci listens to President Trump speak during a briefing on April 1. Photo: Win McNamee/Getty Images

The Trump administration should implement a stay-at-home order for the country, Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, said at a CNN town hall on Thursday.

Why it matters: The recommendation stands in contrast to President Trump's calls for "flexibility." Nearly 4o states have issued stay-at-home orders to promote social distancing as a way to combat the novel coronavirus — but the orders vary in strictness and duration.

Go deeperArrow15 mins ago - Health

World coronavirus updates: Confirmed cases top 1 million

Data: The Center for Systems Science and Engineering at Johns Hopkins, the CDC and China's Health Ministry. Note: China numbers are for the mainland only and U.S. numbers include repatriated citizens and confirmed plus presumptive cases from the CDC

Novel coronavirus infections have surpassed the 1 million mark after "near exponential growth" that's reached "almost every country," World Health Organization Director-General Tedros Adhanom Ghebreyesus said Thursday.

The big picture: Policy responses to the global coronavirus crisis have been every-country-for-itself and — in the case of the U.S. and China — tinged with geopolitics. But, the scientific work underway to understand the virus and develop a vaccine has been globalized on an unprecedented scale.

Go deeperArrowUpdated 43 mins ago - Health