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Photo by Jaap Arriens/NurPhoto via Getty Images

Facebook is experimenting with a news section within Facebook's video platform "Watch," the head of the company's journalism project, Campbell Brown, said at Recode's Code Media conference on Monday.

Why it matters: Facebook's had a rocky relationship with publishers as it has tested, launched, and pulled the plug on many news products that news publishers have relied on for traffic and business decisions. 

  • "We do need a destination for news on the platform....But the fact that we don't have a destination in breaking news moments is kind of crazy. We need to create that. I think its valuable," Brown told Recode's Peter Kafka and Kurt Wagner. 
  • Campbell says this will help guide users to accurate news sources during breaking news. 

Why now: The move comes weeks after Facebook announced it would down rank news in the News Feed and would use survey data from users to determine which publishers are trustworthy and deserve better ranking in the News Feed.  

  • Facebook's Head of News Feed Adam Mosseri says the surveys "aren't a popularity contest."
  • "What we're looking for specifically is publishers trusted by wide variety types of people, readers. ... It's intentionally designed to find what's broadly trusted and what's difficult to game."

Facebook says it doesn't have information on news video monetization in Watch yet.

  • "We're in such early days that we don't know have a plan on this other than that we know we want to do it," says Brown.

Publishers in the past have complained about being bait and switched by Facebook products, like Live and Instant Articles. In response, Brown says Facebook needs to be more transparent.

  • "I don't think we have done a great job in past around setting expectations when we launch a test with a set of partners," she said.
  • We're gonna have to experiment and test and we have to be way more transparent with publishers going in that this may not work out. Jump in with us if you’re ready for a big experiment that might not work. We have not been as open about that as we should’ve been."

Go deeper

Updated 1 hour ago - World

German election: Social Democrats narrowly beat Angela Merkel's bloc

SPD leader Olaf Scholz. Photo: Alex Kraus/Bloomberg via Getty Images

BERLIN — The center-left Social Democratic Party (SDP) clinched a narrow victory in Germany's historic federal elections on Sunday, just four years after suffering its worst loss since World War II.

Why it matters: It's a stunning political comeback for the SPD, paving the way for its chancellor candidate Olaf Scholz to form a new governing coalition and lead Europe's largest economy into the post-Merkel era.

Updated 3 hours ago - Politics & Policy

Liz Cheney: Americans deserve better than choice of Biden or Trump

Rep. Liz Cheney talks with Lesley Stahl on CBS' "60 Minutes." Photo: CBS News

Rep. Liz Cheney (R-Wyo.) told CBS' "60 Minutes" in an interview broadcast Sunday that Americans "deserve better than having to choose between" President Biden's "disastrous" policies and former President Trump, "who violated his oath of office."

Why it matters: Cheney made the remarks after CBS' Lesley Stahl put it to her in the interview that Republicans feel that her joining the House select committee in charge of investigating the Jan. 6 U.S. Capitol riot helps "keep the focus on Trump instead of on the shortcomings of the Biden administration."

8 hours ago - Politics & Policy

First look: The LCV's $4M ad buy

A screenshot from a new League of Conservation Voters ad supporting Rep. Stephanie Murphy.

The League of Conservation Voters and Climate Power are aiming another $4 million worth of ads at centrist House Democrats, urging them to support the climate provisions in President Biden’s $3.5 trillion budget reconciliation package, Axios has learned.

Why it matters: Progressive groups are trying to counter the onslaught of conservative money pouring into swing districts. Both sides are trying to define Biden’s Build Back Better Agenda and pressure lawmakers to support — or oppose — the legislation scheduled for a vote in the House this week.