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Facebook is cracking down on spammy and misleading videos by down-ranking videos with fake play buttons or ones with static images in the News Feed. The crackdown will officially roll out in the next few weeks.

Why it matters: Those tactics are annoying and misleading for consumers, (you think you're watching a real video but you're not), and they're typically used by scammers trying to game the system by driving traffic to a low-quality, spammy web pages. Facebook product manager Greg Marra says that good publishers won't see any major change, but they may see a small bump as a result of Facebook weeding out spammy content.

How it works:

  • When Facebook catches a video link with fake play buttons or a long static image instead of an actual video, they'll be pulling them further down in the feed using a technique called "motion scoring."
  • Facebook built a proprietary system using machine learning to identify what these fake/misleading videos look like so they can automatically down-rank them in the feed.
  • According Marra, Facebook won't notify spammy publishers when they're being targeted, so as to avoid giving them information to be able to game the system even further.

Why don't they just remove these posts? The reason Facebook would remove posts is if they violate community standards. These posts don't necessarily violate standards, but they distrust the consumer experience. "We see category of publishers on Facebook not interested in building a category of readers and will do whatever tactic get them to a low-quality web experience," says Marra. Facebook's hoping the new motion scoring technique will solve for that.

Go deeper

Nathan Bomey, author of Closer
2 hours ago - Economy & Business

Tesla delays Cybertruck until 2023

Tesla debuts the Cybertruck in Hawthorne, Calif., on Nov. 21, 2019. Photo: Frederic J. Brown/AFP via Getty Images

Tesla is at risk of falling behind on one of the most critical products in the American auto industry: pickups.

Why it matters: Pickups are the most profitable segment in the business and account for the first, second and third best-selling vehicles in the country. Without a serious pickup strategy, Tesla could miss out on a huge source of future income.

Defense taking steps to mitigate civilian harm after botched airstrikes

Secretary of Defense Lloyd Austin speaks during a news conference at the Pentagon in Arlington, Virginia on Sept. 1, 2021. Photo: Andrew Harrer/Bloomberg via Getty Images

Defense Secretary Lloyd Austin issued a directive Thursday to improve the U.S. military's approach to civilian harm mitigation and response, calling it a "strategic and a moral imperative."

Why it matters: The Pentagon has faced criticism for years for amassing civilian casualties in its missions, especially in the Middle East. New York Times investigations have found systemic failures in efforts to prevent civilian deaths, as well as a cover-up of a 2019 airstrike that killed dozens of women and children in Syria.

4 hours ago - World

Mapped: The world's most and least corrupt countries

Expand chart
Data: Transparency International; Map: Jared Whalen/Axios

The most corrupt governments in the world are in South Sudan, Syria and Somalia, according to Transparency International's annual index, while the "cleanest" are in Denmark, Finland and New Zealand.

  • Breaking it down: The U.S. is 27th, China 66th, India 85th, Brazil 96th and Russia 136th. Scroll over the map to see each country's ranking.