Facebook is introducing a feature that will align publisher logos next to articles in Trending and Search, the company announced Tuesday. Publishers can upload multiple versions of their logos through a new feature called the Brand Asset Library, which will distribute logos next to their content on the platform. The feature was built by the Facebook Journalism Project, in conjunction with publishing partners, and will be available to all publishers. Facebook hopes to extend logos to all places where people consume news on their platform, not just Trending and Search.

Why it matters: The goal of these changes is to help better users' ability to recognize the sources that create the content that is distributed on the platform. Studies show that users are confused about where content comes from on Facebook. In a Pew Research Center poll published earlier this year, 10% of respondents said Facebook was the publisher of a news article they had read, when in reality, the article came from a news media company.

Addressing the lack of brand transparency on Facebook has been a priority for news groups lobbying Facebook for better partnerships. Last week, Facebook redesigned the News Feed that could make brands content more visible. They also announced efforts to bury spam content to help elevate content from good publishers.

Some publishers see it as a step in the right direction. Washington Free Beacon president Aaron Harison, says: "Facebook is effectively the media world's assignment desk, and with this move, it has given publishers an important tool to both establish and protect their own content and branding in an ever expanding universe of news consumers."

Photos below:

Brand logos within the Search function on FacebookFacebook

Brand logos within the Trending function on Facebook


Go deeper

Twitter launches warnings on election misinformation and delays

Photo courtesy of Twitter.

Twitter will start pinning notices to the top of all U.S. Twitter users’ timelines warning them that results in next week’s election may be delayed and that they may encounter misinformation on mail-in voting.

Why it matters: Delayed election results are expected across many states that are handling unprecedented amounts of absentee and mailed ballots, which President Trump has baselessly called "very dangerous" and "corrupt."

Miriam Kramer, author of Space
19 mins ago - Science

NASA confirms water exists on sunny parts of the Moon


Water on the Moon might be more easily accessible than previously thought, opening up new possible avenues for future human exploration, according to a new study.

Why it matters: NASA is aiming to send people back to the Moon as part of its Artemis program by 2024, with plans to eventually create a sustainable presence on the lunar surface. That sustainability relies on mining the moon for its resources, like water.

Updated 48 mins ago - Politics & Policy

Pence no longer expected at Amy Coney Barrett's final confirmation vote

Photo: Ben Hasty/MediaNews Group/Reading Eagle via Getty Images

Vice President Mike Pence no longer plans to attend the Senate's final confirmation vote for Judge Amy Coney Barrett a Pence aide confirmed to CNN and Politico on Monday. On Sunday, Senate Democrats' claims that his presence after possible exposure to the coronavirus would be a "violation of common decency."

Driving the news: Five of Pence's aides were recently diagnosed with COVID-19, including his chief of staff, who is currently quarantining. Pence has continued his campaign travel despite his possible exposure, which goes against CDC guidelines.