Aug 22, 2017

Facebook adds publisher logos to enhance brand awareness


Facebook is introducing a feature that will align publisher logos next to articles in Trending and Search, the company announced Tuesday. Publishers can upload multiple versions of their logos through a new feature called the Brand Asset Library, which will distribute logos next to their content on the platform. The feature was built by the Facebook Journalism Project, in conjunction with publishing partners, and will be available to all publishers. Facebook hopes to extend logos to all places where people consume news on their platform, not just Trending and Search.

Why it matters: The goal of these changes is to help better users' ability to recognize the sources that create the content that is distributed on the platform. Studies show that users are confused about where content comes from on Facebook. In a Pew Research Center poll published earlier this year, 10% of respondents said Facebook was the publisher of a news article they had read, when in reality, the article came from a news media company.

Addressing the lack of brand transparency on Facebook has been a priority for news groups lobbying Facebook for better partnerships. Last week, Facebook redesigned the News Feed that could make brands content more visible. They also announced efforts to bury spam content to help elevate content from good publishers.

Some publishers see it as a step in the right direction. Washington Free Beacon president Aaron Harison, says: "Facebook is effectively the media world's assignment desk, and with this move, it has given publishers an important tool to both establish and protect their own content and branding in an ever expanding universe of news consumers."

Photos below:

Brand logos within the Search function on FacebookFacebook

Brand logos within the Trending function on Facebook


Go deeper

World coronavirus updates: UN warns of recession with "no parallel" to recent past

Data: The Center for Systems Science and Engineering at Johns Hopkins, the CDC, and China's Health Ministry. Note: China numbers are for the mainland only and U.S. numbers include repatriated citizens and confirmed plus presumptive cases from the CDC

The novel coronavirus pandemic is the "greatest test" the world has faced together since the formation of the United Nations just after the Second World War ended in 1945, UN chief António Guterres said Tuesday.

The big picture: COVID-19 cases surged past 856,000 and the death toll exceeded 42,000 Tuesday, per Johns Hopkins data. Italy reported more than 12,000 deaths.

Go deeperArrowUpdated 3 hours ago - Health

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 10 p.m. ET: 857,957 — Total deaths: 42,139 — Total recoveries: 178,091.
  2. U.S.: Leads the world in confirmed cases. Total confirmed cases as of 10 p.m. ET: 188,547 — Total deaths: 3,899 — Total recoveries: 7,068.
  3. Business updates: Should you pay your rent or mortgage during the coronavirus pandemic? Find out if you are protected under the CARES Act.
  4. Public health updates: More than 400 long-term care facilities across the U.S. report patients with coronavirus — Older adults and people with underlying health conditions are more at risk, new data shows.
  5. Federal government latest: President Trump said the next two weeks would be "very painful," with projections indicating the virus could kill 100,000–240,000 Americans.
  6. Coronavirus in custody: Inmates in all U.S. federal prisons are set to enter a 14-day quarantine on April 1. A federal judge on Tuesday ordered U.S. Immigration and Customs Enforcement to release 10 detained immigrants who are at risk of contracting COVID-19 while in confinement.
  7. U.S.S. Theodore Roosevelt: Captain of nuclear aircraft carrier docked in Guam pleaded with the U.S. Navy for more resources after more than 100 members of his crew tested positive.
  8. What should I do? Answers about the virus from Axios expertsWhat to know about social distancingQ&A: Minimizing your coronavirus risk.
  9. Other resources: CDC on how to avoid the virus, what to do if you get it.

Subscribe to Mike Allen's Axios AM to follow our coronavirus coverage each morning from your inbox.

White House projects 100,000 to 240,000 U.S. coronavirus deaths

President Trump said at a press briefing on Tuesday that the next two weeks in the U.S. will be "very painful" and that he wants "every American to be prepared for the days that lie ahead," before giving way to Deborah Birx to explain the models informing the White House's new guidance on the coronavirus.

Why it matters: It's a somber new tone from the president that comes after his medical advisers showed him data projecting that the virus could kill 100,000–240,000 Americans — even with strict social distancing guidelines in place.

Go deeperArrowUpdated 4 hours ago - Health