Paul Sakuma / AP

  1. Completed-view buying: Advertisers can pay for video ads that have only been viewed in their entirety, for any duration up to 10 seconds.
  2. Two-second buying: Advertisers can pay for video ads whose pixels load a least 50% of the way and are viewed for at least two seconds, which is compliant with industry standards.
  3. Sound-on buying: Ad buyers will have the ability to buy ads with the sounds on.

Why it matters for transparency: Facebook apologized in September for inflating video engagement metrics up to 60% for two years by counting a view as zero seconds, instead of three seconds. The discrepancy cost publishers millions of dollars, and it rattled the publishing industry's trust in Facebook.

The pressure's been mounting: Procter and Gamble -- the world's largest advertiser -- said in February they would no longer work with publishers that didn't comply with industry viewability standards. Although not a direct condemnation, industry insiders took the message as a warning for Facebook.

Why it matters for revenue: Because there isn't much room for Facebook to expand its user base or ad inventory, Facebook will needed to come up with more competitive and lucrative buying options, especially for video. Including a sound-on video buying option is also an important update, because it allows Facebook to be more competitive in winning ad campaigns against Snapchat, who's video ads are watched roughly 60% with the sound on.

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Updated 5 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 9 p.m. ET: 20,755,406 — Total deaths: 752,225— Total recoveries: 12,917,934Map.
  2. U.S.: Total confirmed cases as of 9 p.m. ET: 5,246,760 — Total deaths: 167,052 — Total recoveries: 1,774,648 — Total tests: 64,831,306Map.
  3. Politics: House Democrats to investigate scientist leading "Operation Warp Speed" vaccine projectMcConnell announces Senate will not hold votes until Sept. 8 unless stimulus deal is reached.
  4. 2020: Biden calls for 3-month national mask mandateBiden and Harris to receive coronavirus briefings 4 times a week.
  5. States: Georgia Gov. Brian Kemp to drop lawsuit over Atlanta's mask mandate.
  6. Business: Why the CARES Act makes 2020 the best year for companies to lose money.
  7. Public health: Fauci's guidance on pre-vaccine coronavirus treatments Cases are falling, but don't get too comfortable.

Trump says he intends to give RNC speech on White House lawn

President Trump speaking to reporters on South Lawn in July. Photo: Jabin Botsford/The Washington Post via Getty Images

President Trump told the New York Post on Thursday that he plans to deliver his Republican National Convention speech from the White House lawn, despite bipartisan criticism of the optics and legality of the location.

Why it matters: Previous presidents avoided blurring staged campaign-style events — like party conventions — with official business of governing on the White House premises, per Politico.

Fauci's guidance on pre-vaccine coronavirus treatments

Illustration: Aïda Amer/Axios

Antibody drugs and various medicine cocktails against the coronavirus are progressing and may provide some relief before vaccines.

The big picture: Everyone wants to know how and when they can return to "normal" life, as vaccines are not expected to be ready for most Americans for at least a year. Two therapies are known to be helpful, and more could be announced by late September, NIAID Director Anthony Fauci tells Axios.