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Demonstrators vape during a consumer advocate groups and vape storeowners rally outside of the White House to protest the proposed vaping flavor ban in Washington, D.C. on Nov. 9. Photo: Jose Luis Magana/AFP via Getty Images

Amid growing health concerns over e-cigarettes, Apple will remove all 181 vaping-related apps from its mobile App Store this morning, Axios has learned.

Why it matters: The move comes after at least 42 people have died from vaping-related lung illness, per the CDC. Most of those people had been using cartridges containing THC, though some exclusively used nicotine cartridges.

What's happening: The company has never allowed the sale of vape cartridges directly from apps. But there were apps that let people control the temperature and lighting of their vape pens, and others provided vaping-related news, social networks and games.

  • Apple has been headed in this direction since June, when it stopped accepting new apps that promote vaping.
  • Those who already have a vaping-related app on their iPhone will be able to continue using the app and install it on new devices.

Apple in a statement to Axios: "We take great care to curate the App Store as a trusted place for customers, particularly youth, to download apps. We’re constantly evaluating apps, and consulting the latest evidence, to determine risks to users’ health and well-being."

  • "Recently, experts ranging from the CDC to the American Heart Association have attributed a variety of lung injuries and fatalities to e-cigarette and vaping products, going so far as to call the spread of these devices a public health crisis and a youth epidemic."
  • "We agree, and we’ve updated our App Store Review Guidelines to reflect that apps encouraging or facilitating the use of these products are not permitted. As of today, these apps are no longer available to download."

What they're saying: Matthew L. Myers, president of the Campaign for Tobacco-Free Kids, said: "The Campaign for Tobacco-Free Kids applauds Apple for taking this important step and doing its part to address the youth e-cigarette epidemic."

  • "By taking e-cigarette related apps off the App Store, Apple will help reduce youth exposure to e-cigarette marketing and discourage youth use of these products. Apple is setting a welcome example of corporate responsibility in protecting our kids."
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Go deeper

Neera Tanden withdraws nomination for Office of Management and Budget director

Neera Tanden testifying before the Senate Budget Committee in Washington, D.C., in February 2021. Photo: Anna Moneymaker/The New York Times/Bloomberg via Getty Images

Neera Tanden withdrew her name from nomination to lead the Office of Management and Budget after several senators voiced opposition and concern about her qualifications and past combative tweets, President Biden announced Tuesday.

Why it matters: Tanden’s decision to pull her nomination marks Biden's first setback in filling out his Cabinet with a thin Democratic majority in the Senate.

What's ahead for the newest female CEOs

Jane Fraser (L) and Rosalind Brewer. Photos: Jason Redmond/AFP via Getty Images; Rodrigo Capote/Bloomberg via Getty Images.

The number of women at the helm of America’s biggest companies pales in comparison to men, but is newly growing — and their tasks are huge.

What's going on: Jane Fraser took over at Citigroup this week, the first woman to ever lead a major U.S. bank. Rosalind Brewer will take the reins at Walgreens in the coming weeks (March 15) — a company that's been run by white men for more than a century.

3 hours ago - Health

Biden says U.S. will have enough vaccines for 300 million adults by end of May

President Biden. Photo: Anna Moneymaker-Pool/Getty Images

President Biden on Tuesday said that ramped-up coronavirus vaccine production will provide enough doses for 300 million Americans by the end May.

Why it matters: That's two months sooner than Biden's previous promise of enough vaccines for all American adults by the end of July.