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ESPN audiences grew 9% in January and February, thanks to consumers watching the network on barstools and treadmills, instead of on living room couches.

According to data from Nielsen released Tuesday, the network saw increases in viewership across multiple live sports categories in January and February, boosting their overall live audience. Most notably:

  • +19% in College Football Live
  • +17% in NFL Live
  • +17% in NFL Insiders
  • +12% in College Basketball Regular Season
  • +10% in NBA Regular Season

Why it matters: U.S. households may be cutting the cord at a record pace, but out-of-home establishments, like hotels, bars, gyms, etc., are not. For ESPN, which lost 2 million subscribers last fiscal year, audience bumps outside of the household could help the network bring in more ad dollars. The data also shows that ESPN out-of-home audiences are more diverse, with a 6% higher reach into female audiences and a 5% higher reach into millennial audiences.

Go deeper

Report: Climate change is an "emerging threat" to U.S. economic stability

A firefighter watches an airplane drop fire retardant ahead of the Alisal fire near Goleta on Wednesday, Oct. 13, 2021. Photo: Luis Sinco, Los Angeles Times via Getty Images

A top U.S. financial coordinating organization took several steps on Thursday to manage the growing risks that climate change poses to the U.S. financial system.

Why it matters: While the Biden administration has been taking an all-of-government approach to climate change, like factoring climate risk into planning at the Treasury Department, today's moves by the politically independent Financial Stability Oversight Council (FSOC) carry significant weight.

2 hours ago - World

"I assume full responsibility," Duterte says of drug war

Rodrigo Duterte in 2017. Photo: Linus Escandor II/AFP via Getty Images

Philippines President Rodrigo Duterte said Thursday that he assumes full responsibility for a violent war on drugs that has killed thousands of people, Reuters reported.

Why it matters: Last month the International Criminal Court (ICC) formally authorized an investigation into alleged crimes against humanity during Duterte's war on drugs.

CDC approves boosters for Moderna and J&J and mix-and-match

Boxes containing vials of the Janssen COVID-19 vaccine. Photo: Jon Cherry/Getty Images

The Centers for Disease Control and Prevention's independent advisory panel voted unanimously to recommend booster doses of Moderna and Johnson & Johnson vaccine and allow people to mix-and-match doses.

The big picture: The agency aligns with the Food and Drug Administration authorization Wednesday night which said people could switch to whichever vaccine they wanted for their booster shot.

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