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Photo: Tolga Akmen/AFP via Getty Images

People in England will be fined up to £10,000 (about $12,917) if they're caught not following requests to self-isolate beginning on Sept. 28, according to the BBC.

The state of play: The fine will start at £1,000 and could rise up to £10,000 for repeat offenders, and for the worst offenses. The new fines "could risk a backlash from sections of the public and some Conservative MPs," according to the Independent.

The big picture: The rules require people to self-isolate if they test positive for the coronavirus or have been traced to have had close contact with someone who has. They come as the United Kingdom and the rest of Europe have been facing the threat of a second wave of infections, with the U.K. recording a 121% increase in new cases over the last 14 days, according to the New York Times.

What they're saying: "If everybody follows the rules, then we can avoid further national lockdown," U.K. Health Secretary Matt Hancock said on the BBC Sunday, declaring that the country is at a "tipping point and we have a choice."

  • "The best way we can fight this virus is by everyone following the rules and self-isolating if they’re at risk of passing on coronavirus," added Prime Minister Boris Johnson.
  • "We need to do all we can to control the spread of this virus, to prevent the most vulnerable people from becoming infected, and to protect the NHS and save lives.”

Go deeper

Dec 29, 2020 - World

WHO urges vaccinated travelers to keep taking coronavirus precautions

American soldiers line up to receive the first COVID-19 vaccines at the Brian D. Allgood Army Community Hospital, U.S. Army Garrison Humphreys, in Pyeongtaek, South Korea, on Tuesday. Photo: United States Forces Korea via Getty Images

World Health Organization chief scientist Soumya Swaminathan told a virtual briefing Monday people who've been vaccinated for COVID-19 "need to take the same precautions" as those who haven't "till there's a certain level of herd immunity."

Driving the news: Swaminathan was asked whether international travel without quarantine would be possible after mass coronavirus vaccinations. "I don't believe we have the evidence on any of the vaccines to be confident that it's going to prevent people from actually getting the infection and therefore being able to pass it on," she said.

Beauty giant Coty Cosmetics looking to sell its own branded products

Coty Cosmetics CEO Sue Nabi. Photo: Axios on HBO

Coty Cosmetics CEO Sue Nabi tells Axios the beauty giant will “probably” introduce Coty-branded products one day.

Why it matters: Coty produces some of the world’s most popular fragrances, skin care products and color cosmetics on behalf of other well-known brands, but has shied away from producing its own branded products.

41 mins ago - Sports

NFL to end race-based testing in concussion settlements

Photo: Brett Carlsen/Getty Images

The National Football League on Wednesday reached an agreement with former players to end the controversial practice of race-based adjustments in dementia testing, AP reports.

Why it matters: The deal, which must still be approved by a judge, comes amid a broader discussion of racial inequities in health care.