eBay aims to get more personal

eBay's new personalization effort
eBay's new personalization effort. Photo: eBay

Online retailer eBay is introducing new technology today that lets new and existing users get more personalized recommendations by sharing more information.

Why it matters: eBay has spent the past couple of years trying to get people to realize it is more than just a place to buy Beanie Babies and baseball cards. (More than 80% of goods sold are new, not used, and less than 15% are sold via bidding.)