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eBay's new personalization effort. Photo: eBay

Online retailer eBay is introducing new technology today that lets new and existing users get more personalized recommendations by sharing more information.

Why it matters: eBay has spent the past couple of years trying to get people to realize it is more than just a place to buy Beanie Babies and baseball cards. (More than 80% of goods sold are new, not used, and less than 15% are sold via bidding.)

The new "interests" section borrows from Pinterest and the way music services have you pick different genres of music to get to know you. Pick some styles, hobbies and favorite sports teams and eBay's new personalization begins, highlighting items that might be of interest.

"You are more than what you have been shopping for recently," eBay head of personalization Bradford Shellhammer said in an interview.

Interesting timing: It might seem counterintuitive to ask people for more personal info at a time of heightened sensitivity over such issues, but eBay stressed it isn't sharing the data with others.

"The data you are giving to us is used for your eBay experience," senior VP Scott Cutler told Axios. "We’re not then marketing that to third parties."

Go deeper

8 hours ago - World

Biden seeks to reboot U.S. sanctions policy

Sanctions increased under Obama and dramatically under Trump. Photo: Tom Williams/CQ Roll Call

The Biden administration is rethinking the U.S. approach to sanctions after four years of Donald Trump imposing and escalating them.

The big picture: Sanctions are among the most powerful tools the U.S. has to influence its adversaries’ behavior without using force. But they frequently fail to bring down regimes or moderate their behavior, and they can increase the suffering of civilians and resentment of the U.S.

9 hours ago - World

Merkel's farewell spoiled by Poland crisis at EU summit

One last awkward EU "family photo." Photo: John Thys/AFP via Getty Images

Angela Merkel took up her vaunted mantle as Europe's crisis manager for what could be the last time tonight, as she urged the EU to find compromise in its showdown with Poland.

Why it matters: The European Commission has threatened to withhold over $40 billion in pandemic recovery funds after Poland's constitutional tribunal — stacked with loyalists from the ruling right-wing populist party — rejected the principle that EU law has primacy over national law.

Republicans who put it all on the line

Rep. Nancy Mace speaks with reporters after voting to hold Steve Bannon in contempt of Congress. Photo: Anna Moneymaker/Getty Images

A small contingent of House Republicans risked their political futures on Thursday, they say, in the name of constitutional responsibility.

Why it matters: The nine Republicans who voted to hold former Trump aide Steve Bannon in contempt of Congress are now in peril of becoming political pariahs. They've opened themselves up to potential primary challengers and public attacks from their party's kingmaker — former President Trump.