Why being the first drug to market matters

Novartis CFO Harry Kirsch
Novartis CFO Harry Kirsch. Photo: Ruben Sprich/AFP via Getty Images

The new FDA-approved drug from Amgen and Novartis that treats migraines, Aimovig, is the perfect example of why being the first in line for any new drug approval is so important.

Why it matters: Getting out of the gate first and pricing below independent cost-effectiveness estimates may give the pharmaceutical giants the upper hand even once the other migraine drugs hit the market.