Amgen, Eli Lilly, Merck and the Association of National Advertisers are suing the Trump administration over its rule forcing pharmaceutical companies to display drugs' list prices in TV commercials.

Context: They say the rule violates the First Amendment and exceeds the government's authority.

The big picture: Experts expected drugmakers to file such a lawsuit — even though the new regulation isn't expected to actually affect drug pricing.

What they're saying: The drug companies argue in their complaint that the rule would have a "misleading effect," because the sticker prices would not represent what patients themselves have to pay.

  • The companies also say the regulation violates their First Amendment rights.
  • Amgen said the rule would not address what most patients want to know: what their out-of-pocket costs will be.

Between the lines: The rule itself is pretty small potatoes, but the lawsuit shows the self-interested goals of each party.

  • The Trump administration likes the rule because it's a talking point to say they are doing something about drug prices, despite federal officials admitting it would have negligible effects on patients and drug spending.
  • Pharmaceutical manufacturers don't like the rule because it might discourage patients from buying their products. Instead, the companies like to promote how insured patients can get their drugs for free or at a low cost through drug copay cards — which economists agree raise costs and allow drugmakers to charge higher prices.

Go deeper: New rule on drug prices is asking for lawsuits — literally

Go deeper

Kayleigh McEnany: Trump will accept "free and fair" election, no answer on if he loses

White House press secretary Kayleigh McEnany said Thursday that President Trump will "accept the results of a free and fair election," but did not specify whether he will commit to a peaceful transfer of power if he loses to Joe Biden.

Why it matters: Trump refused to say on Wednesday whether he would commit to a peaceful transition of power, instead remarking: "we're going to have to see what happens."

Sanders: "This is an election between Donald Trump and democracy"

Photo: BernieSanders.com

In an urgent appeal on Thursday, Sen. Bernie Sanders (I-Vt.) said President Trump presented "unique threats to our democracy" and detailed a plan to ensure the election results will be honored and that voters can cast their ballots safely.

Driving the news: When asked yesterday whether he would commit to a peaceful transfer of power if he loses, Trump would not, and said: "We're going to have to see what happens."

Ina Fried, author of Login
Updated 1 hour ago - Technology

Amazon launches new Alexa-enabled hardware

Amazon's new spherical Echo smart speaker. Screenshot: Axios

Amazon debuted a range of new Ring, Fire TV and Echo hardware on Thursday, including more environmentally sustainable versions of its audio and video gear. Among the products introduced are a cloud gaming service, a home monitoring drone and new spherical designs for its Echo and Echo dot smart speakers.

Why it matters: Amazon, like rivals Google and Apple, typically gives its consumer hardware a launch ahead of the holidays. Apple has already introduced new iPads, while Google has scheduled a Sept. 30 event, where it is expected to debut new audio and video gear, alongside updated Pixel phones.

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