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Illustration: Sarah Grillo/Axios

Some motorists are turning off driver safety systems because the technologies are "annoying or bothersome," a J.D. Power consumer study found.

Why it matters: Consumers who disable driver-assistance features are depriving themselves of the safety benefits of the technology, potentially putting themselves and others at risk. Their criticism could also be a red flag for consumer acceptance of self-driving vehicles, writes CNBC.

"If they can't be sold on lane-keeping — a core technology of self-driving — how are they going to accept fully automated vehicles?"
— J.D. Power's Kristin Kolodge

Details: J.D. Power's 2019 U.S. Tech Experience Index study found that:

  • 23% of customers with lane-keeping and centering systems complain that the alerts are annoying or bothersome.
  • For these owners, 61% sometimes disable the system.
  • The technologies can "come across as a nagging parent; no one wants to be constantly told they aren’t driving correctly," says Kolodge.

The bottom line: Dealers play an important role in teaching buyers about their car's safety technologies, but owners need to be able to trust that the systems will kick in when they are supposed to. Their first experience with lower-level automation will affect how they view self-driving cars in the future.

Go deeper

Updated 7 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Health: The good and bad news about antibody therapies — Fauci: Hotspots have materialized across "the entire country."
  2. World: Belgium imposes lockdown, citing "health emergency" due to influx of cases.
  3. Economy: Conference Board predicts economy won’t fully recover until late 2021.
  4. Education: Surge threatens to shut classrooms down again.
  5. Technology: The pandemic isn't slowing tech.
  6. Travel: CDC replaces COVID-19 cruise ban with less restrictive "conditional sailing order."
  7. Sports: High school football's pandemic struggles.
  8. 🎧Podcast: The vaccine race turns toward nationalism.
Dan Primack, author of Pro Rata
Updated 8 hours ago - Economy & Business

Dunkin' Brands agrees to $11B Inspire Brands sale

Photo: Alexi Rosenfeld/Getty Images

Dunkin' Brands, operator of both Dunkin' Donuts and Baskin-Robbins, agreed on Friday to be taken private for nearly $11.3 billion, including debt, by Inspire Brands, a restaurant platform sponsored by private equity firm Roark Capital.

Why it matters: Buying Dunkin’ will more than double Inspire’s footprint, making it one of the biggest restaurant deals in the past 10 years. This could ultimately set up an IPO for Inspire, which already owns Arby's, Jimmy John's and Buffalo Wild Wings.

Ina Fried, author of Login
10 hours ago - Technology

Federal judge halts Trump administration limit on TikTok

Illustration: Aïda Amer/Axios

A federal judge on Friday issued an injunction preventing the Trump administration from imposing limits on the distribution of TikTok, Bloomberg reports. The injunction request came as part of a suit brought by creators who make a living on the video service.

Why it matters: The administration has been seeking to force a sale of, or block, the Chinese-owned service. It also moved to ban the service from operating in the U.S. as of Nov. 12, a move which was put on hold by Friday's injunction.