Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Stay on top of the latest market trends

Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios NW Arkansas

Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

DotDash

Dotdash has acquired Liquor.com, a digital media company that focuses on cocktails, spirits and entertaining, executives tell Axios.

Why it matters: It's Dotdash's fourth acquisition of this nature this year. The multi-brand digital media company, owned by Barry Diller's Interactive Corp. (IAC), has been quietly building an empire of small, niche digital publications that publish evergreen, service content — or content that helps users answer questions, give advice or find ideas.

By the numbers: Deal terms were not disclosed, but according to Dotdash CEO Neil Vogel, the company paid roughly the same amount for the property as it did for Brides, the wedding-focused outlet previously owned by Condé Nast, earlier this year.

  • "This isn't fire sale," says Vogel. "It's an asset that we really like and we're paying a fair price for it." Vogel notes that DotDash's other acquisitions this year — Byrdie and MyDomaine — have also been roughly the same size.
  • DotDash is expected to bring in more than $150 million in revenue this year, from a combination of advertising and commerce, across its 10 brands.

Be smart: As a standalone, the acquisition seems small, but when combined with Dotdash's other acquisitions, Dotdash's investments are more sizeable.

  • For Vogel, the acquisition is part of a "portfolio deal," where the company invests in several smaller site acquisitions to reduce risk over multiple deals.
Expand chart
Data: Dotdash; Table: Axios Visuals

Details: Liquor.com's audience, like the rest of Dotdash's acquisition targets, is hyper-focused, catering to an audience that is looking for expertise in a particular subject, in this case, its cocktails and beverages.

  • DotDash plans to group the property with The Spruce, its food and home brand, as well as MyDomaine, its lifestyle and entertaining brand, to create a fuller vertical for advertisers to target.
  • "It's probably going to be the biggest cocktail and spirits place on internet," says Vogel. "Which allows us to serve advertisers in a giant category."
  • Kit Codik, Liquor.com Founder and CEO, will continue to lead Liquor.com at Dotdash.
  • The acquisition will include the acquisition of more than 10 staffers from Liquor.com that are primarily focused on editorial, which is similar to the way DotDash has structured its other deals.

The big picture: The Dotdash playbook of acquiring smaller, evergreen content sites with expertise in certain areas is becoming more attractive to media companies that are no longer simply focused on scale.

  • Case-in-point: Food52, a food and home goods site, said it sold a majority stake to TCG Capital Management for $83 million. TCG is a venture affiliate of The Chernin Group, which invests media, entertainment, and tech businesses. Food52 has for a long time focused on turning content into a viable commerce business.

What's next: DotDash has already begun bundling its portfolio of brands into four groups. The groupings make it easier for the publishing giant to sell bigger advertising and sponsorships across verticals.

  1. Health and wellness, Verywell
  2. Finance: Investopedia, The Balance
  3. Beauty and style: Byrdie, Brides, MyDomaine
  4. Food, beverage and home: TripSavvy, The Spruce, Liquor.com

Go deeper

Democrats release full text of Biden's $3.5T reconciliation package

House Speaker Nancy Pelosi. Photo: Alex Wong/Getty Images

House Speaker Nancy Pelosi (D-Calif.) on Friday unveiled the full text of President Biden's $3.5 trillion social spending package.

Why it matters: Democrats are racing to finish negotiations and get the bill on the floor as soon as possible so Pelosi can fulfill her promises to both House centrists and progressives about the timing and sequencing of passing the party's dual infrastructure packages.

Biden pushes massive economic plan despite "stalemate"

President Biden speaking from the White House on Sept. 24. Photo: Al Drago/Bloomberg via Getty Images

President Biden on Friday urged congressional Democrats to overcome differences surrounding his multi-trillion-dollar economic proposal but said he's still confident it will pass.

Why it matters: It's currently unclear how the $1.2 trillion bipartisan infrastructure bill and the $3.5 trillion reconciliation package will move forward with moderate and progressive Democrats in disagreement over critical portions of the legislation.

"An embarrassment": Biden condemns Border Patrol for using horses to deter Haitian migrants

President Biden speaking from the White House on Sept. 24. Photo: Al Drago/Bloomberg via Getty Images

President Biden on Friday condemned Border Patrol officers for using horses to deter Haitian immigrants from an encampment under the international bridge earlier this week but took responsibility for the actions and said an investigation is underway.

Why it matters: Photos of patrol officers charging their horses at immigrants prompted criticism of the Biden administration's handling of the crisis at the border.