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Photo: Disney

Disney+, the company's streaming service, officially launched Tuesday in the U.S., Canada, and The Netherlands.

Why it matters: The service will be the flagship product to define the career of Disney CEO Bob Iger. On an earnings call last week, Iger called the launch "one of our most ambitious initiatives to-date."

What's new: For $6.99 per month, subscribers will have access to nearly 500 films and 7,500 episodes of television from Disney, Pixar, Marvel, Star Wars and National Geographic.

  • As part of the launch, the service also premiered its first original series,"The Mandalorian," a live-action Star Wars series.
  • In a statement, Disney said that most new episodes of each series will premiere on Fridays at 12:01 a.m. PT.
  • This is notable because it reinforces that Disney will roll out new series weekly — unlike Netflix's binge model.

Subscribers will also get access to Disney's entire collection of animated films — including Pixar — and many of Disney and Fox's most successful box office films, like the Marvel and Star Wars series

  • Hundreds of episodes of TV hits will also be available, including all episodes of "The Simpsons," over 400 hours of content from National Geographic, and thousands of episodes from the Disney Channel and Disney Junior.
  • Disney+ will also be a part of a $12.99 bundle that will feature a combination of Disney+, ESPN+ and Hulu with ads.

Our thought bubble: Disney is most competitive thanks to its content offerings and competitive pricing, costing less than Netflix and Amazon Prime — and its bundled service costs the same as Netflix's most popular subscription tier.

Expand chart
Data: Axios research; Chart: Axios Visuals

The big picture: Disney's entrance into the streaming wars will be the start to a long push by traditional content companies to oust Netflix as the top streaming company.

  • Netflix is one of the few companies left in the streaming wars that's investing in content to sell more content. Most of the other streamers are using streaming to sell other stuff — like merchandise, phones, or internet plans.
  • AT&T will use streaming to sell more wireless plans, while Amazon uses its service to increase its Amazon Prime subscriptions.
  • In Disney's case, the company will use streaming to even further popularize its biggest franchises, so that it can sell more tickets to cruises, theme parks and merchandise.

The bottom line: Disney+ will determine Disney's fate in the entertainment landscape for generations to come — just don't expect it to be all about streaming.

Go deeper: Disney strikes key deal with Amazon ahead of Disney+ launch

Go deeper

Oath Keepers leader denied bail on Capitol riot sedition charge

Oath Keepers co-founder Elmer Stewart Rhodes. Photo: Susan Walsh/AP

A federal judge ordered Oath Keepers leader Stewart Rhodes to remain jailed Wednesday until trial on charges stemming from the Capitol riot.

Why it matters: The judge said the most prominent far-right figure charged in the Jan. 6, 2021, insurrection had access to weapons and his alleged "continued advocacy for violence against the federal government" gave credence to prosecutors' view that, if released, Rhodes could endanger others.

Who in Congress is talking about Ukraine the most

Data: Quorum; Chart: Will Chase/Axios

Mentions of Ukraine or Ukrainian President Volodymyr Zelensky in congressional statements and social media posts have been on the rise — with nearly 1,000 already this month, according to data from Quorum.

Why it matters: The growing threat of a Russian invasion has been mirrored by a growth in Ukraine-related chatter.

GOP to use Supreme Court fight to target vulnerable Dems

Illustration: Rebecca Zisser/Axios

Conservatives know they're unlikely to stop President Biden from filling a Supreme Court vacancy, but they plan to target Senate Democrats who face competitive re-election fights and are all but certain to vote for the successor to Justice Stephen Breyer.

Between the lines: The general strategy will be to tie those Democrats to positions seen as political liabilities in states like Arizona, Georgia and New Hampshire, where incumbents are seeking re-election this year, an operative briefed on early strategy talks told Axios.