Discovery Inc. signed a deal with Tiger Woods to have him feature exclusive content for a streaming service called GolfTV, which has been dubbed as a "Netflix for Golf," Bloomberg reports.

Why it matters: Woods, a household name in golf, still draws massive ratings while competing in tournaments, despite a decline of golfers in America overall. The streaming service also underlies the $2 billion that Discovery shelled out for a 12-year deal for TV and online rights to the PGA Tour.