A new analysis from the Interactive Advertising Bureau finds that direct-to-consumer companies like Dollar Shave Club and Everlane are moving beyond the retail sector and are pushing into every sector, from media to health care.

Why it matters: The shift means companies across all industries need to find ways to shift their supply chains from wholesale distribution through brick and mortar stores, entertainment providers, etc., to distribution relationships through the internet.

By the numbers:

  • More than 12,000 stores were projected to close in 2018 — up from roughly 9,000 in 2017 and the largest number of closures in U.S. history, according to Cushman & Wakefield, cited by the analysis.
  • In 2017, retail closures were approximately 4 times that of 2016 closures. In total, 16 U.S. retailers, comprising 6,610 retail stores, filed for bankruptcy or announced liquidations in 2018.

"Our analysis proves up down and sideways that what is actually happening is a complete end-to-end disruption of the entire consumer facing supply chain," says Randall Rothenberg, president & CEO of the Interactive Advertising Bureau.

  • Rothenberg says the distribution shift that happened in print in the early 2000s is happening across every medium: Radio is moving into podcasting, and movies and TV are moving into streaming.

The bottom line: "The trick is every disrupted brand needs to acquire consumer relationships at scale. The only way do this economically is through a low cost acquisition," says Rothenberg.

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Trump tightens screws on ByteDance to sell Tiktok

Illustration: Aïda Amer/Axios

President Trump added more pressure Friday night on China-based TikTok parent ByteDance to exit the U.S., ordering it to divest all assets related to the U.S. operation of TikTok within 90 days.

Between the lines: The order means ByteDance must be wholly disentangled from TikTok in the U.S. by November. Trump had previously ordered TikTok banned if ByteDance hadn't struck a deal within 45 days. The new order likely means ByteDance has just another 45 days after that to fully close the deal, one White House source told Axios.

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Coronavirus dashboard

Illustration: Aïda Amer/Axios

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  2. U.S.: Total confirmed cases as of 9:30 p.m ET: 5,306,215 — Total deaths: 168,334 — Total recoveries: 1,796,309 — Total tests: 65,676,624Map.
  3. Health: CDC: Survivors of COVID-19 have up to three months of immunity Fauci believes normalcy will return by "the end of 2021" with vaccine — The pandemic's toll on mental health — FDA releases first-ever list of medical supplies in shortage.
  4. States: California passes 600,000 confirmed coronavirus cases.
  5. Cities: Coronavirus pandemic dims NYC's annual 9/11 Tribute in Light.
  6. Business: How small businesses got stiffed — Unemployment starts moving in the right direction.
  7. Politics: Biden signals fall strategy with new ads.

Harris: "Women are going to be a priority" in Biden administration

Sen. Kamala Harris at an event in Wilmington, Del. Photo: Drew Angerer/Getty Images

In her first sit-down interview since being named Joe Biden's running mate, Sen. Kamala Harris talked about what she'll do to fight for women if elected VP, and how the Democrats are thinking about voter turnout strategies ahead of November.

What they're saying: "In a Biden-Harris administration women are going to be a priority, understanding that women have many priorities and all of them must be acknowledged," Harris told The 19th*'s Errin Haines-Whack.