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Digital-first publishers see traffic boost from mobile video push

Ahmed Aqtai/Pixels

Digital-first publishers, like Group Nine, Buzzfeed and ATTN, are seeing spikes in mobile video consumption from millennials. With strategies focused on cross-platform video distribution, it makes sense that they're seeing record video-viewing stats from viewers under the age of 35 who are actively engaged on social media.

The case for caution: Video viewing measurement on social platforms still varies from platform to platform, so while these numbers are impressive, they can't all be compared apples to apples.