Web traffic from desktop computers plummets on weekends as people spend most of their time on mobile once they leave the office on Fridays, according to a Parse.ly study.

The ratio of mobile to desktop traffic stays somewhere near 1:1 throughout the week, but on weekends, the ratio changes dramatically -- nearing closer to 2:1. Check out the grey dips in the chart below.

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Data: Parse.ly; Chart: Lazaro Gamio / Axios

Parse.ly estimates that this change accelerated most from 2015-2016. Their findings also show that the mobile ratio tends to increase late at night, even supporting an 11:00 p.m. EST "reading activity peak" for mobile visitors.

Why it matters: According to Parse.ly, mobile usage at night and weekends could suggest that mobile/tablet devices are being used for leisure content consumption. It would make sense that publishers take a different approach to content and format on weekends, to reflect reader consumption and behavior habits.

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Coronavirus dashboard

Illustration: Eniola Odetunde/Axios

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  2. U.S.: Total confirmed cases as of 5 p.m. ET: 4,867,916 — Total deaths: 159,841 — Total recoveries: 1,577,851 — Total tests: 58,920,975Map.
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  4. Public health: Majority of Americans say states reopened too quicklyFauci says task force will examine aerosolized spread.
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  6. Sports: Where college football's biggest conferences stand on playing.