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Axios Apr 26, 2017
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Deconstructing Trump speak

Kiichiro Sato / AP

"Trump's trademark talk is full of rambling, aside-filled bursts of simple but definitive words, laden with self-congratulatory bravado and claims that have fact-checkers working overtime," AP's Matt Sedensky writes:

  • Keep it simple: "Word choice is typically simple — to Trump, things are terrible or incredible, best or worst. Asides are frequent. And repetition is rampant: When Trump wants to get a point across, he makes it again and again."
  • Method to the madness: "Trump has suggested there's a method to his word choice ... that the simple terms he often opts for can be more effective than the flowery eloquence listeners may be used to from presidents. 'I went to an Ivy League school. I'm very highly educated. I know words; I have the best words,' he said during the campaign."
  • Historian Kristen Kobes Du Mez: "I don't know that any president has ever used 'super-duper' in his rhetoric before."