Screengrab via DCCC/YouTube

For the first time, the Democratic Congressional Campaign Committee (DCCC) released a multi-state TV ad campaign in Spanish to help boost Latino voter turnout before the 2018 midterm elections. The ad — which is one of Democrats' strongest rebuttals to the GOP's closing argument on immigration — will run on Telemundo and Univision in eight cities with key battleground House races in New Mexico, Texas, Nevada, California and Utah.

Why it matters: Democrats have been criticized this cycle (much like during other elections) for not putting significant resources towards engaging Latino voters, who they consider a crucial piece of their base. But this $500,000 ad buy is part of the DCCC's $30 million investment this year in registering and turning out millennials and voters of color.

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Illustration: Eniola Odetunde/Axios

Tech platforms are no longer satisfied with debunking falsehoods — now they're starting to invest in efforts that preemptively show users accurate information to help them counter falsehoods later on.

Why it matters: Experts argue that pre-bunking can be a more effective strategy for combative misinformation than fact-checking. It's also a less polarizing way to address misinformation than trying to apply judgements to posts after they've been shared.

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Courtesy: Betty Labs

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