Oct 30, 2018

Democrats launch multi-state Spanish TV ad to help boost Latino voter turnout

Screengrab via DCCC/YouTube

For the first time, the Democratic Congressional Campaign Committee (DCCC) released a multi-state TV ad campaign in Spanish to help boost Latino voter turnout before the 2018 midterm elections. The ad — which is one of Democrats' strongest rebuttals to the GOP's closing argument on immigration — will run on Telemundo and Univision in eight cities with key battleground House races in New Mexico, Texas, Nevada, California and Utah.

Why it matters: Democrats have been criticized this cycle (much like during other elections) for not putting significant resources towards engaging Latino voters, who they consider a crucial piece of their base. But this $500,000 ad buy is part of the DCCC's $30 million investment this year in registering and turning out millennials and voters of color.

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Situational awareness

Photo: Drew Angerer/Getty Images

Catch up on today's biggest news:

  1. Scoop: New White House personnel chief tells Cabinet liaisons to target Never Trumpers
  2. Trump misrepresents 2020 Russia briefing as Democratic "misinformation"
  3. Bernie Sanders takes aim at Bloomberg: "Trump will chew him up and spit him out"
  4. Nearly half of Republicans support pardoning Roger Stone
  5. Scoop: Lyft acquires cartop advertising startup Halo Cars

Sanders takes aim at Bloomberg: "Trump will chew him up and spit him out"

Photo: Mario Tama/Getty Images

Bernie Sanders told CBS "60 Minutes" that he was surprised by Mike Bloomberg's lackluster performance at Wednesday's Democratic debate.

What he's saying: "If that's what happened in a Democratic debate, you know, I think it's quite likely that Trump will chew him up and spit him out."

Scoop: Lyft acquires cartop advertising startup Halo Cars

Photo: Drew Angerer/Getty Images

Lyft has acquired Halo Cars, a small startup that lets ride-hailing drivers earn money via ad displays mounted atop their cars. Lyft confirmed the deal but declined to share any details.

Why it matters: Ride-hailing companies are increasingly eyeing additional ways to generate revenue, and Lyft rival Uber has been quietly testing a partnership with New York-based Cargo that gives it a cut of the advertising revenue, as I previously reported.