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Photo: Gary Gershoff/Getty Images

March for Our Lives co-founder David Hogg tweeted on Thursday that he and software developer William LeGate are launching a pillow company to compete against MyPillow, which is led by Trump supporter CEO Mike Lindell.

Driving the news: Lindell is one of former President Trump’s most adamant defenders and has repeatedly shared unsubstantiated conspiracy theories about the election since President Biden took office.

  • Lindell had a tumultuous interview with Newsmax earlier this week, where anchors attempted to block the CEO from reiterating conspiracies about the 2020 election. He refused.
  • Dominion Voting Systems also sent a cease-and-desist letter to Lindell last month and ordered him to preserve all documents related to the company.
  • Lindell told Axios in response: "I want Dominion to put up their lawsuit because we have 100% evidence that China and other countries used their machines to steal the election."
  • The Department of Justice has found no evidence to support Lindell's claims about Dominion Voting Systems or widespread voter fraud.

Details... Hogg wrote that he and LeGate hope to "sell $1 million of product within our first year" and to launch in about six months.

  • "[W]e would like to do it sooner but we have strict guidelines on sustainability and [U.S.] based Union producers," Hogg added.
  • "Mike isn't going to know what hit him—this pillow fight is just getting started."

What they're saying: MyPillow CEO Mike Lindell told Axios in a text Thursday morning, "Good for them.... nothing wrong with competition that does not infringe on someone's patent."

Go deeper

New Jan. 6 body camera footage shows Trump supporters attacking officer

New body camera footage obtained by CNN shows the moment a DC police officer was brutally attacked by Trump supporters during the Capitol Hill insurrection.

Driving the news: The release of video comes a day after Republican members of Congress sought to downplay the Jan. 6 events, with some lawmakers calling the rioters "peaceful patriots" and comparing them to tourists.

Mike Allen, author of AM
2 hours ago - Politics & Policy

Liz Cheney's plan to take on Trump

Cheney speaking to reporters after being removed as GOP conference chair yesterday. Photo: Kevin Dietsch/Getty Images

Rep. Liz Cheney (R-Wyo.) plans to make her purge the beginning of a new movement, with campaign travel, fundraising and speeches to challenge Donald Trump for ideological dominance of the GOP.

Driving the news: Sources in Cheney's camp tell me her message will be the importance of the truth, the need to move past Trump, and a push to articulate conservative policy and substance to combat Democrats.

Exclusive: Stephen and Ayesha Curry join One Million Black Women initiative

Stephen Curry and Ayesha Curry. Photo by Steve Jennings/Getty Images

Stephen and Ayesha Curry are joining the advisory council for Goldman Sachs' One Million Black Women initiative, Axios is first to report.

Why it matters: The initiative has committed to invest more than $10 billion in Black women over the next 10 years. It comes as banks and large companies are increasingly putting money behind rhetoric about advancing racial equity.