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Photo: Gary Gershoff/Getty Images

March for Our Lives co-founder David Hogg tweeted on Thursday that he and software developer William LeGate are launching a pillow company to compete against MyPillow, which is led by Trump supporter CEO Mike Lindell.

Driving the news: Lindell is one of former President Trump’s most adamant defenders and has repeatedly shared unsubstantiated conspiracy theories about the election since President Biden took office.

  • Lindell had a tumultuous interview with Newsmax earlier this week, where anchors attempted to block the CEO from reiterating conspiracies about the 2020 election. He refused.
  • Dominion Voting Systems also sent a cease-and-desist letter to Lindell last month and ordered him to preserve all documents related to the company.
  • Lindell told Axios in response: "I want Dominion to put up their lawsuit because we have 100% evidence that China and other countries used their machines to steal the election."
  • The Department of Justice has found no evidence to support Lindell's claims about Dominion Voting Systems or widespread voter fraud.

Details... Hogg wrote that he and LeGate hope to "sell $1 million of product within our first year" and to launch in about six months.

  • "[W]e would like to do it sooner but we have strict guidelines on sustainability and [U.S.] based Union producers," Hogg added.
  • "Mike isn't going to know what hit him—this pillow fight is just getting started."

What they're saying: MyPillow CEO Mike Lindell told Axios in a text Thursday morning, "Good for them.... nothing wrong with competition that does not infringe on someone's patent."

Go deeper

Updated 18 mins ago - Economy & Business

U.S. economy grew at a 6.5% rate last quarter, missing expectations

Contractors work on a home under construction. (Photo: Micah Green/Bloomberg via Getty Images)

The U.S. economy grew at an annualized 6.5% rate last quarter, the government said Thursday — slower than the 8.4% economists expected.

Why it matters: It came as the economy made strides toward further reopening, vaccinations rolled out and government stimulus bolstered spending. But supply crunches held the pace of growth back.

25 mins ago - Sports

U.S. gymnast Suni Lee wins Olympic gold in individual all-around

Suni Lee . Photo: Jamie Squire/Getty Images

U.S. gymnast Sunisa "Suni" Lee won Olympic gold on Thursday in the individual all-around event.

The big picture: Simone Biles, who withdrew from the event to focus on her mental health, cheered from the stands with the rest of the women's gymnastics team as they watched Lee and teammate Jade Carey compete. Brazil's Rebeca Andrade won the silver and Russian Angelina Melnikova took the bronze.

Updated 2 hours ago - Sports

Olympics dashboard

Team USA's Simone Biles during the women's team final on day four of the Tokyo 2020 Olympic Games at Ariake Gymnastics Centre on Tuesday in Japan. Photo: Fred Lee/Getty Images

🤸🏾‍♀️: Simone Biles reacts to "love and support" after withdrawing from all-around gymnastics and team finals, citing her mental health

🏃: U.S. pole vaulter Sam Kendricks withdraws from Games after positive coronavirus test

🏊‍♂️: Caeleb Dressel wins gold in men's 100m freestyle —Bobby Finke wins gold in first men's Olympic 800m freestyle

📷: In photos: Tokyo Olympics day 6 highlights

🗓: The Olympic events to watch today

💵: Olympic athletes see more sponsorship opportunities

🏃‍: Female Olympians push back against double standard in uniforms

Go deeper: Full Axios coverage - Medal tracker