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Expand chart
Data: Apptopia; Chart: Axios Visuals

Nearly every major app geared towards content creators has seen significant percentage increases in downloads this year, according to data from Apptopia.

The state of play: Cameo expects to make $100 million from video transactions this year, a spokesperson tells Axios. Over 1 million Cameo videos have been sold-to-date, Tens of thousands of talent now use the app to sell videos.

  • Substack has more than 250,000 paid subscribers and that its top 10 publishers collectively earn more than $10 million a year. 
  • Patreon is now valued at $1.2 billion, after raising $90 million in September. More than 6 million people pay creators through its service globally.
  • OnlyFans will earn $300 million in profit this year, per The Information. The subscription service lets creators monetize exclusive videos, sometimes racy ones.
  • Twitch has doubled the number of streamers on its platform during the pandemic.

Be smart: Other apps where creators play a central role are experiencing explosive growth, per AppTopia. Those apps include Webtoon, an app for digital comic artists and Caffeine, a live streaming and chat app, and Bigo Live, a Chinese live-streaming app.

The big picture: TikTok's number of global downloads this year was so big we couldn't fit it on the same chart as its peers above. TikTok's success has led to a mad dash in mobile video investments by competitors.

  • Reddit acquired Dubsmash, the short-form video app akin to TikTok, the company Monday.
  • Snapchat last month launched its TikTok competitor, called Spotlight.
  • Facebook launched its competitor, called Reels, in August.

Go deeper

Updated Jan 12, 2021 - Health

Moderna's COVID-19 vaccine expected to provide immunity for at least 1 year

Photo: Mario Tama via Getty

Moderna's coronavirus vaccine will provide immunity from the disease for at least one year, the biotech company said Monday per Reuters.

Why it matters: Moderna's vaccine is one of two now authorized for emergency use in the U.S., as coronavirus cases surge past 22.5 million nationally and 90.8 million globally.

Dan Primack, author of Pro Rata
43 mins ago - Economy & Business

Scoop: Red Sox strike out on deal to go public

Illustration: Sarah Grillo/Axios

The parent company of the Boston Red Sox and Liverpool F.C. has ended talks to sell a minority ownership stake to RedBall Acquisition, a SPAC formed by longtime baseball executive Billy Beane and investor Gerry Cardinale, Axios has learned from multiple sources. An alternative investment, structured more like private equity, remains possible.

Why it matters: Red Sox fans won't be able to buy stock in the team any time soon.

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