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Expand chart
Data: Apptopia; Chart: Axios Visuals

Nearly every major app geared towards content creators has seen significant percentage increases in downloads this year, according to data from Apptopia.

The state of play: Cameo expects to make $100 million from video transactions this year, a spokesperson tells Axios. Over 1 million Cameo videos have been sold-to-date, Tens of thousands of talent now use the app to sell videos.

  • Substack has more than 250,000 paid subscribers and that its top 10 publishers collectively earn more than $10 million a year. 
  • Patreon is now valued at $1.2 billion, after raising $90 million in September. More than 6 million people pay creators through its service globally.
  • OnlyFans will earn $300 million in profit this year, per The Information. The subscription service lets creators monetize exclusive videos, sometimes racy ones.
  • Twitch has doubled the number of streamers on its platform during the pandemic.

Be smart: Other apps where creators play a central role are experiencing explosive growth, per AppTopia. Those apps include Webtoon, an app for digital comic artists and Caffeine, a live streaming and chat app, and Bigo Live, a Chinese live-streaming app.

The big picture: TikTok's number of global downloads this year was so big we couldn't fit it on the same chart as its peers above. TikTok's success has led to a mad dash in mobile video investments by competitors.

  • Reddit acquired Dubsmash, the short-form video app akin to TikTok, the company Monday.
  • Snapchat last month launched its TikTok competitor, called Spotlight.
  • Facebook launched its competitor, called Reels, in August.

Go deeper

Updated Jan 12, 2021 - Health

Moderna's COVID-19 vaccine expected to provide immunity for at least 1 year

Photo: Mario Tama via Getty

Moderna's coronavirus vaccine will provide immunity from the disease for at least one year, the biotech company said Monday per Reuters.

Why it matters: Moderna's vaccine is one of two now authorized for emergency use in the U.S., as coronavirus cases surge past 22.5 million nationally and 90.8 million globally.

Updated 35 mins ago - Politics & Policy

"Believe your eyes": Prosecutors make closing arguments in Chauvin trial

Steve Schleicher, an attorney for the prosecution in Derek Chauvin's trial, began closing arguments on Monday by describing in detail George Floyd's last moments — crying out for help and surrounded by strangers, as Chauvin pressed his knee into Floyd for nine minutes and 29 seconds.

Why it matters: The jury's verdict in Chauvin's murder trial, seen by advocates as one of the most crucial civil rights cases in decades, will reverberate across the country and have major implications in the fight for racial justice.

54 mins ago - Technology

Apple to let Parler back onto App Store

Photo: OLIVIER DOULIERY/AFP via Getty Images

Apple will let Parler, a social media app popular with conservatives, back onto the App Store after Parler made attempts to improve its speech detection and moderation.

What's happening: Parler is getting access to Apple's massive App Store again after being suspended for inadequate hate speech policies following the January 6 Capitol riot, according to a letter Apple sent to Congress Monday.

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