Screen shot of Rare.us

Rare.us, the viral content site launched by Cox Media in 2013 to take on the ever-evolving digital landscape from a right of center lens, will shut down at the end of the month, according to Facebook posts by its top editors.

Why it matters: It's another example of a viral website built on Facebook traffic that is shutting down after Facebook announced it would be making changes to its News Feed algorithm to weed out publisher content.

By the numbers:

  • Rare has amassed 2.3 million Facebook fans since launch.
  • The site's traffic peaked in 2014 at around 22.5 million global unique visitors, according to Quantcast.
  • The site's global traffic had fallen to 5.5 million global unique visitors in February of 2018.

Last week, LittleThings, a 4-year-old publisher which built an audience by sharing happy stories on Facebook, also shut down, citing Facebook News Feed changes.

  • Rare, was launched by Cox Media, the family-owned media business that also owns a handful of local TV stations and newspapers, as its first national news product in 2013.
  • At the time, Leon Levitt, vice president of strategy for Cox Media Group, said the website “would be a blend of aggregated content and original content for conservatives, a blend of news, politics and lifestyle and culture, and not be mean-spirited," according to Politico.

Site editors mourned the site's closure on Facebook:

  • "Still struggling to process the very sad news that Rare will be shutting down at the end of the month," wrote Matt Purple, Deputy Editor for Politics at Rare. "The world needs places as devoted to liberty and political heterodoxy as Rare (and TAC) are, and I hope the loss of one will eventually mean the gain of another."
  • "As some of you have already heard, Cox Media Group, our parent company, will be discontinuing Rare at the end of this month," wrote Jack Hunter, Editor at Rare. "I thought this was something desperately needed when Ron Paul first caught fire in 2008. I thought the same when Rand Paul made national headlines with his 2013 filibuster. I thought so as Rare tried to fill that void in the 2016 election. There still needs to be such an outlet. I haven’t changed my mind about that."

Go deeper

Louisville police declare state of emergency as Breonna Taylor decision looms

A demonstrator holds up a sign of Breonna Taylor during a protest in Louisville, Kentucky. Photo: Brandon Bell/Getty Images

The Louisville police chief declared in a memo obtained by news outlets a "state of emergency" for the department on Monday to prepare for Kentucky Attorney General Daniel Cameron's expected announcement on the Breonna Taylor case.

Of note: Louisville has witnessed more than 115 days of protests over the police killing of Taylor, an unarmed Black woman, with calls for all the officers involved to be charged.

Updated 1 hour ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 9 p.m. ET: 31,1833,800 — Total deaths: 962,793— Total recoveries: 21,348,410Map.
  2. U.S.: Total confirmed cases as of 9 p.m. ET: 6,833,800 — Total deaths: 199,818 — Total recoveries: 2,615,949 — Total tests: 95,841,281Map.
  3. Health: CDC says it mistakenly published guidance about COVID-19 spreading through air.
  4. Media: Conservative blogger who spread COVID-19 misinformation worked for Fauci's agency.
  5. Politics: House Democrats file legislation to fund government through Dec. 11.
  6. World: U.K. upgrades COVID alert level as Europe sees worrying rise in infections — "The Wake-Up Call" warns the West about the consequences of mishandling a pandemic.

Sen. Cory Gardner on vacant Supreme Court seat: "I will vote to confirm"

Photo: Alex Wong/Getty Images

Sen. Cory Gardner (R-Colo.) will vote to confirm President Trump's nominee to replace the late Ruth Bader Ginsburg, he announced in a statement Monday.

Why it matters: The development is a win for President Trump and Senate Majority Leader Mitch McConnell (R-Ky.). It should mean Republicans are all but assured to have enough support to hold hearings for Trump's potential nominee.

Get Axios AM in your inbox

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Subscription failed
Thank you for subscribing!