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Chris Pizzello / Invision,AP

That's the suggestion in an L.A. Times article, "ABC sells all its Oscar ad time; advertisers brace for political speeches," by Meg James: "Some Oscar advertisers, who bought their spots months ago, might be bracing for a furor over politics [during the ceremony, a week from tomorrow], particularly if conservatives decide to tune out. But if the Grammys were any indication, this year's Oscar ratings could be higher than last year when the Academy Awards broadcast attracted 34.4 million viewers, an eight-year low.

  • Ashwin Navin, chief executive of Samba TV, a data and analytics firm: "Trump has been very good for television ... The politically charged environment has been good for television, including these award shows."
  • Samba analyzed the Grammys audience for the Grammys and found that about half the 26 million viewers who tuned in didn't watch the show last year. Most of the new viewers were younger.
  • Gavin: "There is a replacement of the audience going on, and this new base of viewers is paying attention to these issues ... People really care about what Meryl Streep says."

Go deeper

Muslim families hope to reunite following Biden's travel ban repeal

Photo: Andrew Lichtenstein/Corbis via Getty Images

Muslim Americans across the U.S. are celebrating President Biden's day-1 reversal of former President Trump's travel ban that targeted several Muslim-majority countries.

The big picture: The repeal of what many critics called the "Muslim ban" renews hope for thousands of families separated by Trump's order.

Updated 1 hour ago - Politics & Policy

Coronavirus dashboard

Illustration: Eniola Odetunde/Axios

  1. Health: Most vulnerable Americans aren't getting enough vaccine information — Fauci says Trump administration's lack of facts on COVID "very likely" cost lives.
  2. Education: Schools face an uphill battle to reopen during the pandemic.
  3. Politics: Biden unveils "wartime" COVID strategyBiden's COVID-19 bubble.
  4. Vaccine: Florida requiring proof of residency to get vaccine — CDC extends interval between vaccine doses for exceptional cases.
  5. World: Hong Kong puts tens of thousands on lockdown as cases surge — Pfizer to supply 40 million vaccine doses to lower-income countries.
  6. Sports: 2021 Tokyo Olympics hang in the balance.
  7. 🎧 Podcast: Carbon Health's CEO on unsticking the vaccine bottleneck.
Bryan Walsh, author of Future
4 hours ago - Health

Schools face an uphill battle to reopen during the pandemic

Illustration: Aïda Amer/Axios

President Biden's plan to accelerate the reopening of K-8 schools faces major challenges from a still out-of-control pandemic and more contagious coronavirus variants.

Why it matters: The longer American kids miss in-person schooling, the further they fall behind. But the uncertain state of the science on the role young children play in the pandemic continues to complicate efforts to reopen schools.