Screenshot: Twitter

Nike, Twitter, WarnerMedia, Netflix and Citigroup are among the corporations to publicly back the protesters in recent days, The N.Y. Times reports.

Why it matters: "Major companies are often wary of conflict, especially in a polarized time. They tend to be afraid of offending their customers and associating their brands with sensitive subjects," Tiffany Hsu wrote.

What they're saying: Many companies updated their Twitter bios to include the hashtag #BlackLivesMatter in their bios or publicly posted, such as Nordstrom, Ben & Jerry's and Tik Tok.

  • Mark Mason, the chief financial officer of Citigroup, wrote a post on the company's site that repeated George Floyd's plea for help, "I can't breathe," per the Times.
  • WarnerMedia brands changed their names to #BlackLivesMatter.
  • Nike released an ad on Friday that said, "For once don't do it."

Yes, but: Many of the businesses who expressed support for the protests or George Floyd have had complicated relationships with race in the past, the Times writes. "To many people, the supportive corporate sentiments fell short without offering funding or other substantive resources. But some companies said nothing at all."

  • Starbuck posted a letter on Saturday encouraging "courageous conversations," but had to implement anti-bias training in 2018 after two black men were arrested in a store after they didn't order anything while waiting for a friend.

Go deeper: How Big Tech has responded to the protests

Go deeper

Memo: The New York Times lays off 68 people, mostly in advertising

The New York Times building. Photo: Eduardo MunozAlvarez/VIEWpress/Corbis via Getty Images

The New York Times has laid off 68 people, mostly on its advertising team, the company said in an internal memo to employees Tuesday, obtained by Axios. There were no layoffs in the company's newsroom or opinion sections.

Context: The company alluded to layoffs in its ad sales division in May amid the economic upheaval caused by the novel coronavirus pandemic.

China, public markets and secrecy

Illustration: Aïda Amer/Axios

National security concerns drove a recent bipartisan Senate vote to crack down on Chinese companies that can hide their books from U.S. regulators even though they are publicly traded on U.S. exchanges, according to interviews with six current and former US. officials.

The big picture: The Holding Foreign Companies Accountable Act, which the Senate passed May 20, targets fraud and aims to promote transparency. But U.S. officials are also hoping to uncover hidden links between these companies and the Chinese government.

Race's media moment

Photo Illustration: Aïda Amer/Axios. Photos: Photo by David J. & Janice L. Frent/Corbis via Getty Images, NY Daily News via Getty Images, Bettmann / Contributor, Dave Rushen/SOPA Images/LightRocket via Getty Images, Star Tribune via Getty Images.

Across every type of media — music, television, books, podcasts and more — messages about fighting systemic racism and driving social change are topping the charts and dominating the country's attention span.

Why it matters: Just as the late 1960s propelled new soundtracks, movies and shows about social justice, media today will serve as a lasting record of this moment in America's history.