Sign up for our daily briefing
Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.
Catch up on the day's biggest business stories
Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter
Stay on top of the latest market trends
Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.
Sports news worthy of your time
Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.
Tech news worthy of your time
Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.
Get the inside stories
Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Want a daily digest of the top Denver news?
Get a daily digest of the most important stories affecting your hometown with Axios Denver
Want a daily digest of the top Des Moines news?
Get a daily digest of the most important stories affecting your hometown with Axios Des Moines
Want a daily digest of the top Twin Cities news?
Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities
Want a daily digest of the top Tampa Bay news?
Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay
Want a daily digest of the top Charlotte news?
Get a daily digest of the most important stories affecting your hometown with Axios Charlotte
Sign up for Axios NW Arkansas
Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters
Screenshot: Twitter
Nike, Twitter, WarnerMedia, Netflix and Citigroup are among the corporations to publicly back the protesters in recent days, The N.Y. Times reports.
Why it matters: "Major companies are often wary of conflict, especially in a polarized time. They tend to be afraid of offending their customers and associating their brands with sensitive subjects," Tiffany Hsu wrote.
What they're saying: Many companies updated their Twitter bios to include the hashtag #BlackLivesMatter in their bios or publicly posted, such as Nordstrom, Ben & Jerry's and Tik Tok.
- Mark Mason, the chief financial officer of Citigroup, wrote a post on the company's site that repeated George Floyd's plea for help, "I can't breathe," per the Times.
- WarnerMedia brands changed their names to #BlackLivesMatter.
- Nike released an ad on Friday that said, "For once don't do it."
Yes, but: Many of the businesses who expressed support for the protests or George Floyd have had complicated relationships with race in the past, the Times writes. "To many people, the supportive corporate sentiments fell short without offering funding or other substantive resources. But some companies said nothing at all."
- Starbuck posted a letter on Saturday encouraging "courageous conversations," but had to implement anti-bias training in 2018 after two black men were arrested in a store after they didn't order anything while waiting for a friend.
Go deeper: How Big Tech has responded to the protests