Mar 24, 2020 - Economy & Business

America's new favorite pastime

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The Olympics and the 2020 election are saving next year's TV advertising sales

Data: MAGNA Advertising; Table: Andrew Witherspoon/Axios

If it weren't for the Olympics and the election next year, TV advertising sales would be down again next year, according to MAGNA, an advertising firm.

Why it matters: Engaged live audiences have become a commodity for advertisers, and they are willing to spend big.

How the coronavirus-driven sports outage impacts TV and advertising

Illustration: Rebecca Zisser/Axios

Without live sports for the foreseeable future, it's unclear what networks like ESPN and FS1 will broadcast in those time slots or what they'll talk about on their studio shows and radio programs during the day.

Why it matters: With so many Americans nesting at home, linear TV viewership was expected to spike. But without sports, streaming platforms, video games and other mediums will likely be the big winners instead.

Go deeperArrowMar 13, 2020 - Sports

How newsrooms are preparing for coronavirus while also covering it

Illustration: Eniola Odetunde/Axios

Newsrooms are creating contingency plans to make sure that they can adequately inform the public about the novel coronavirus while keeping their own employees safe.

Why it matters: Some news products, including newspapers, magazines, video and events, require in-person manpower to produce. With work-from-home policies in place, products and editorial procedures will need to change.