Screen-grab from The Home Depot's 'How To Use a Tape Measure' tutorial video. https://youtu.be/M73r32vK7C4

The WSJ reports that "the biggest single cohort in the U.S. today is 26-year-olds," and companies have changed tactics to attract them. Classes and online tutorials about things like mowing the lawn, picking a paint color, mopping floors, and gardening are being taught by companies involved with those tasks, like Home Depot and Sherwin-Williams.

  • Home Depot made online tutorials on how to use a tape measure, install a ceiling fan, and more.
  • J.C. Penney has moved into home services, because the age group is "much for a 'Do-It-for-Me' type of customer than a 'Do-It-Yourself' customer," according to Executive Vice President Joe McFarland.

Go deeper

Ina Fried, author of Login
27 mins ago - Technology

Amazon wants to flood America with Alexa cameras and microphones

Photo: Amazon

In a Thursday event unveiling a slew of new home devices ahead of the holidays, Amazon made clearer than ever its determination to flood America with cameras, microphones and the voice of Alexa, its AI assistant.

The big picture: Updating popular products and expanding its range to car alarms and in-home drones, Amazon extended its lead in smart home devices and moved into new areas including cloud gaming and car security. The new offerings will also fuel criticism that the tech giant is helping equip a society built around surveillance.

Ben Geman, author of Generate
1 hour ago - Energy & Environment

Oil's turbulent long-term future

Illustration: Aïda Amer/Axios

The oil sector is facing risks from all sides.

Why it matters: Risk in the industry is nothing new. But these are especially turbulent and uncertain times. The industry's market clout has waned, the future of demand is kind of a mystery, and future U.S. policy is too, just to name three.

Meadows on Wray's voter fraud dismissal: "He has a hard time finding emails in his own FBI"

White House chief of staff Mark Meadows dismissed FBI Director Chris Wray's testimony that the U.S. has never historically seen evidence of widespread voter fraud, including by mail, during an appearance on "CBS This Morning" on Friday.

Why it matters: Meadows' statement highlights the Trump administration's strategy to sow doubt in November's election results by challenging the legitimacy of mail-in ballots, which are expected to skew heavily in Democrats' favor.

Get Axios AM in your inbox

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Subscription failed
Thank you for subscribing!