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Credit: Sara FIscher, Axios Context: Comcast Advertising President Marcien Jenckes at Nielsen's annual Consumer 360 Summit in Washington DC

Comcast Advertising President Marcien Jenckes says all industry companies (in television, telecom and beyond) are "not working together enough" to unleash the power of TV.

Why it matters: Jenckes argues that the entire television industry, from streaming to legacy players, should be sharing better data insights to advance the industry as a whole and to keep up with consumer expectations.

"Everybody is afraid of being a schmuck, so sometimes the right thing doesn't happen."
— Jenckes

What he's saying: Jenckes says he's not afraid of getting fired for doing what he thinks is best for the entire industry, which often means sharing data insights with competitors.

  • Jenckes argues every company needs to commit to reimagining what the future of television looks like if the industry wants to survive the digital transformation happening across all media: "Don't you want to work together really hard to make sure TV recognizes its potential?" he said at Nielsen's annual Consumer 360 Conference in Washington DC.
  • Jenckes also thinks that telecom companies and TV networks need to do more to pivot their insights and advertising offerings towards data: "If you don't pivot to data, you're dead."

The backdrop: More and more households are adopting internet-connected streaming television devices, which are dependent on data-driven insights to offer consumers customizable experiences.

Expand chart
Reproduced from a Nielsen report; Chart: Axios Visuals

By the numbers: While 96% of U.S. homes have a television, other devices are slowly reaching ubiquity as well, according to Nielsen.

  • A majority of Americans now own a time-shifted television device, whether through a SVOD (subscription video on demand) or a DVD or DVR player. SVOD penetration has officially surpassed DVR penetration in the U.S.
  • Roughly two-thirds of U.S. homes have an internet-enabled connected device that's capable of streaming content to a television set, which includes enabled smart TVs, multimedia devices and video game consoles.

Go Deeper: How American TV consumption is changing, in one chart

Go deeper

1 hour ago - World

HRW: Over 100 former Afghan security members dead or missing under Taliban rule

Members of the Taliban movement patrol Kabul's airport in September. Photo: Valery Sharifulin/TASS via Getty Images

The Taliban have "killed or forcibly disappeared" over 100 former members of Afghanistan's security forces since the group took power in August, a Human Rights Watch report published Tuesday found.

Why it matters: It means former military members and officials from the ousted government, activists and other Taliban critics are facing peril amid executions driven by revenge — despite Taliban promises of an "amnesty" with no retributions, notes the New York Times, which first reported the news.

2 hours ago - World

Barbados becomes a republic, replacing U.K. queen with president

Combination images of Dame Sandra Mason, president of Barbados, and Britain's Prince Charles at her swearing-in ceremony in Bridgetown, Barbados, late Monday.

Barbados officially became a republic at midnight local time after Dame Sandra Mason was sworn in as the Caribbean nation's first president in a ceremony attended by the United Kingdom's Prince Charles.

Why it matters: Mason replaced Britain's Queen Elizabeth as head of state Tuesday — removing the country's final remaining colonial tie to the U.K. almost 400 years after the first British ships arrived in Barbados.

Right-wingers making McCarthy sweat for future Speaker post

House Minority Leader Kevin McCarthy stands with his Republican colleagues outside the House on Nov. 17. Photo: Stefani Reynolds/Bloomberg via Getty Images

Right-wing elements in the Republican Party are complicating House Minority Leader Kevin McCarthy's attempts to become the next speaker of the House should the GOP take back the majority in 2022.

Why it matters: While McCarthy has worked carefully to build trust among the conservatives who tanked his chances at clinching the speakership in 2015, they're still circling ahead of the next Speaker vote in January 2023.