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Credit: Sara FIscher, Axios Context: Comcast Advertising President Marcien Jenckes at Nielsen's annual Consumer 360 Summit in Washington DC

Comcast Advertising President Marcien Jenckes says all industry companies (in television, telecom and beyond) are "not working together enough" to unleash the power of TV.

Why it matters: Jenckes argues that the entire television industry, from streaming to legacy players, should be sharing better data insights to advance the industry as a whole and to keep up with consumer expectations.

"Everybody is afraid of being a schmuck, so sometimes the right thing doesn't happen."
— Jenckes

What he's saying: Jenckes says he's not afraid of getting fired for doing what he thinks is best for the entire industry, which often means sharing data insights with competitors.

  • Jenckes argues every company needs to commit to reimagining what the future of television looks like if the industry wants to survive the digital transformation happening across all media: "Don't you want to work together really hard to make sure TV recognizes its potential?" he said at Nielsen's annual Consumer 360 Conference in Washington DC.
  • Jenckes also thinks that telecom companies and TV networks need to do more to pivot their insights and advertising offerings towards data: "If you don't pivot to data, you're dead."

The backdrop: More and more households are adopting internet-connected streaming television devices, which are dependent on data-driven insights to offer consumers customizable experiences.

Expand chart
Reproduced from a Nielsen report; Chart: Axios Visuals

By the numbers: While 96% of U.S. homes have a television, other devices are slowly reaching ubiquity as well, according to Nielsen.

  • A majority of Americans now own a time-shifted television device, whether through a SVOD (subscription video on demand) or a DVD or DVR player. SVOD penetration has officially surpassed DVR penetration in the U.S.
  • Roughly two-thirds of U.S. homes have an internet-enabled connected device that's capable of streaming content to a television set, which includes enabled smart TVs, multimedia devices and video game consoles.

Go Deeper: How American TV consumption is changing, in one chart

Go deeper

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Health: Ipsos poll: COVID trick-or-treat.
  2. World: Greece tightens coronavirus restrictions as Europe cases spike.
  3. Economy: Conference Board predicts economy won’t fully recover until late 2021.
  4. Education: Surge threatens to shut classrooms down again.
  5. Technology: Fully at-home rapid COVID test to move forward.
  6. Travel: CDC replaces COVID-19 cruise ban with less restrictive "conditional sailing order."

Trump's legacy is shaped by his narrow interests

Illustration: Annelise Capossela/Axios

President Trump's policy legacy is as much defined by what he's ignored as by what he's involved himself in.

The big picture: Over the past four years, Trump has interested himself in only a slim slice of the government he leads. Outside of trade, immigration, a personal war against the "Deep State" and the hot foreign policy issue of the moment, Trump has left many of his Cabinet secretaries to work without interruption, let alone direction.

Bryan Walsh, author of Future
5 hours ago - Technology

AI and automation are creating a hybrid workforce

Illustration: Annelise Capossela/Axios

AI and automation are receiving a boost during the coronavirus pandemic that in the short term is creating a new hybrid workforce rather than destroying jobs outright.

The big picture: While the forces of automation and AI will eliminate some jobs and create some new ones, the vast majority will remain but be dramatically changed. The challenge for employers will be ensuring workforces are ready for the effects of technology.