Stories

Comcast ads president: Industry must collaborate to save television

Credit: Sara FIscher, Axios Context: Comcast Advertising President Marcien Jenckes at Nielsen's annual Consumer 360 Summit in Washington DC

Comcast Advertising President Marcien Jenckes says all industry companies (in television, telecom and beyond) are "not working together enough" to unleash the power of TV.

Why it matters: Jenckes argues that the entire television industry, from streaming to legacy players, should be sharing better data insights to advance the industry as a whole and to keep up with consumer expectations.