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Credit: Sara FIscher, Axios Context: Comcast Advertising President Marcien Jenckes at Nielsen's annual Consumer 360 Summit in Washington DC

Comcast Advertising President Marcien Jenckes says all industry companies (in television, telecom and beyond) are "not working together enough" to unleash the power of TV.

Why it matters: Jenckes argues that the entire television industry, from streaming to legacy players, should be sharing better data insights to advance the industry as a whole and to keep up with consumer expectations.

"Everybody is afraid of being a schmuck, so sometimes the right thing doesn't happen."
— Jenckes

What he's saying: Jenckes says he's not afraid of getting fired for doing what he thinks is best for the entire industry, which often means sharing data insights with competitors.

  • Jenckes argues every company needs to commit to reimagining what the future of television looks like if the industry wants to survive the digital transformation happening across all media: "Don't you want to work together really hard to make sure TV recognizes its potential?" he said at Nielsen's annual Consumer 360 Conference in Washington DC.
  • Jenckes also thinks that telecom companies and TV networks need to do more to pivot their insights and advertising offerings towards data: "If you don't pivot to data, you're dead."

The backdrop: More and more households are adopting internet-connected streaming television devices, which are dependent on data-driven insights to offer consumers customizable experiences.

Expand chart
Reproduced from a Nielsen report; Chart: Axios Visuals

By the numbers: While 96% of U.S. homes have a television, other devices are slowly reaching ubiquity as well, according to Nielsen.

  • A majority of Americans now own a time-shifted television device, whether through a SVOD (subscription video on demand) or a DVD or DVR player. SVOD penetration has officially surpassed DVR penetration in the U.S.
  • Roughly two-thirds of U.S. homes have an internet-enabled connected device that's capable of streaming content to a television set, which includes enabled smart TVs, multimedia devices and video game consoles.

Go Deeper: How American TV consumption is changing, in one chart

Go deeper

14 mins ago - World

Report: "Clear evidence" China is committing genocide against Uyghurs

The scene in 2019 of a site believed to be a re-education camp where mostly Muslim ethnic minorities are detained, north of Kashgar in China's northwestern Xinjiang region. Photo: Greg Baker/AFP via Getty Images

Chinese authorities have breached "each and every act prohibited" under the UN Genocide Convention over the treatment of Uyghurs and other Muslim minorities in China's Xinjiang province, an independent report published Tuesday alleges.

Why it matters: D.C. think-tank the Newlines Institute for Strategy and Policy, which released the report, said in a statement the conclusions by dozens of experts in war crimes, human rights and international law are "clear and convincing": The ruling Chinese Communist Party bears responsibility.

Updated 2 hours ago - Technology

Twitter sues Texas AG Ken Paxton

Texas Attorney General Ken Paxton at February's Conservative Political Action Conference in Orlando, Florida. Photo: Joe Raedle/Getty Images

Twitter on Monday filed a lawsuit against Texas Attorney General Ken Paxton (R), saying that his office launched an investigation into the social media giant because it banned former President Trump from its platform.

Driving the news: Twitter is seeking to halt an investigation launched by Paxton into moderation practices by Big Tech firms including Twitter for what he called "the seemingly coordinated de-platforming of the President," days after they banned him following the Jan. 6 Capitol insurrection.

7 hours ago - Politics & Policy

Senate retirements could attract GOP troublemakers

Sen. Roy Blunt (R-Mo.). Photo: Jim Lo Scalzo/EPA/Bloomberg via Getty Images

Sen. Roy Blunt's retirement highlights the twin challenge facing Senate Republicans: finding good replacement candidates and avoiding a pathway for potential troublemakers to join their ranks.

Why it matters: While the midterm elections are supposed to be a boon to the party out of power, the recent run of retirements — which may not be over — is upending that assumption for the GOP in 2022.