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Ina Fried Apr 17, 2017
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Color Genomics aims to meld tech smarts with medical mindset

Photos: Color Genomics; Illustration: Rebecca Zisser

As chief medical officer for Color Genomics, Jill Hagenkord sees her job as harnessing the smarts of the tech industry while explaining some of the practical realities of the health care field.

"I feel sometimes like I am the grown up in the room," Hagenkord, who previously worked at 23andMe, told Axios. "I try to show them where the bumpers are, where the big bright lines are... I help them pick their battles...There's conventions you can break and then there's laws you can't break."

Under the hood: Color, which offers a $249 test to help people understand their risk for genetically tied breast, colon and ovarian cancers, has tapped an array of Silicon Valley talent, including recent hires from Fitbit and Twitter. While its labs are fully credentialed, the company isn't looking for insurers to pay for its test. Instead, the company has tried to reach a price where consumers or their self-insured employers are willing to foot the bill.