A screenshot of CNN Business.

CNN is launching its new business, tech and media brand called CNN Business — with a new design, editorial focus on the intersection of business and tech and a new bureau in San Francisco.

Why it matters: The new brand replaces the old CNN Money, which the network didn't feel was representative of the new tech-driven economy.

"There's a massive story taking place within the globally economy now that CNN Money didn’t have authority to tell, which is the digital transformation of business."
— VP/GM of CNN Business, Jason Farkas

The details: The company is adding two new verticals within CNN Business in an effort to delve deeper on the topic of entrepreneurship: "Perspectives," which taps the brightest minds and biggest names in tech and finance, and "Success," which highlights achievements in careers, leadership, and strategy.

  • It's also adding a new slate of franchises that address the innovation economy, like e-commerce, business risk-takers and market data trends.
  • Farkas says that, although it has officially shuttered the Pacific brand, a newsletter that covered business in Seattle, San Francisco and Los Angeles, CNN Business franchise will continue to cover those topics.
  • He anticipates that the new San Francisco bureau will have six to eight journalists by the end of the year.

The bigger picture: CNN Business will be fully integrated into CNN's coverage. It will continue to produce live stream programming, like its new "Markets Now," a weekly live show from the floor of the NYSE.

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Illustration: Sarah Grillo/Axios

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