A screenshot of CNN Business.

CNN is launching its new business, tech and media brand called CNN Business — with a new design, editorial focus on the intersection of business and tech and a new bureau in San Francisco.

Why it matters: The new brand replaces the old CNN Money, which the network didn't feel was representative of the new tech-driven economy.

"There's a massive story taking place within the globally economy now that CNN Money didn’t have authority to tell, which is the digital transformation of business."
— VP/GM of CNN Business, Jason Farkas

The details: The company is adding two new verticals within CNN Business in an effort to delve deeper on the topic of entrepreneurship: "Perspectives," which taps the brightest minds and biggest names in tech and finance, and "Success," which highlights achievements in careers, leadership, and strategy.

  • It's also adding a new slate of franchises that address the innovation economy, like e-commerce, business risk-takers and market data trends.
  • Farkas says that, although it has officially shuttered the Pacific brand, a newsletter that covered business in Seattle, San Francisco and Los Angeles, CNN Business franchise will continue to cover those topics.
  • He anticipates that the new San Francisco bureau will have six to eight journalists by the end of the year.

The bigger picture: CNN Business will be fully integrated into CNN's coverage. It will continue to produce live stream programming, like its new "Markets Now," a weekly live show from the floor of the NYSE.

Go deeper

Amy Harder, author of Generate
35 mins ago - Energy & Environment

Climate change goes mainstream in presidential debate

Photo illustration: Aïda Amer/Axios. Photo: Olivier Douliery-Pool/Getty

The most notable part of Thursday’s presidential debate on climate change was the fact it was included as a topic and assumed as a fact.

The big picture: This is the first time in U.S. presidential history that climate change was a featured issue at a debate. It signals how the problem has become part of the fabric of our society. More extreme weather, like the wildfires ravaging Colorado, is pushing the topic to the front-burner.

Finally, a real debate

Photo: Morry Gash/AP

A more disciplined President Trump held back from the rowdy interruptions at tonight's debate in Nashville, while making some assertions so outlandish that Joe Biden chuckled and even closed his eyes.

  • A Trump campaign adviser told Axios: "He finally listened." 

The result: A real debate.

Biden to Trump: "I have not taken a penny from any foreign source ever in my life"

Former VP Joe Biden pushed back Thursday against allegations from President Trump, saying he had never profited from foreign sources. "Nothing was unethical," Biden told debate moderator Kristen Welker about his son Hunter's work in Ukraine while he was vice president.

Why it matters: Earlier on Thursday, Hunter Biden's former business partner, Tony Bobulinski, released a statement saying Joe Biden's claims that he never discussed overseas business dealings with his son were "false."