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Cloud giants are competing for startups' attention
Visitors arrive at the cloud pavillion of Amazon Web Services at the 2016 CeBIT digital technology trade fair on March 14, 2016 in Hanover, Germany. Photo: Sean Gallup/Getty Images

On Wednesday, Microsoft unveiled a new program to offer startups a slew or resources, just one day after Oracle announced an accelerator program for startups in Austin — and one virtually.

Why it matters: The competition among cloud computing giants for startups' attention
— and growing businesses — is ramping up. Amazon Web Services has long been a startup favorite, although Google has also been able to lure some high-profile startups like Snap Inc. (parent company to Snapchat) when it was still private, and has been running accelerator programs for several years.