Visitors arrive at the cloud pavillion of Amazon Web Services at the 2016 CeBIT digital technology trade fair on March 14, 2016 in Hanover, Germany. Photo: Sean Gallup/Getty Images
On Wednesday, Microsoft unveiled a new program to offer startups a slew or resources, just one day after Oracle announced an accelerator program for startups in Austin — and one virtually.
Why it matters: The competition among cloud computing giants for startups' attention
— and growing businesses — is ramping up. Amazon Web Services has long been a startup favorite, although Google has also been able to lure some high-profile startups like Snap Inc. (parent company to Snapchat) when it was still private, and has been running accelerator programs for several years.